Popularity ranking · Malaysia

The 100 most popular Games audiences in Malaysia

This curated ranking covers the 100 largest games audiences in Malaysia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.8k games audiences tracked in Malaysia, the 100 ranked here account for the largest measured audience reach. Video games, Toys and Online games lead the list with a combined estimated audience of 14M people. Across all 100 entries the average audience size is 1M, and the largest, Video games, reaches around 6.2M people in Malaysia. Audience size is the estimated number of unique people in Malaysia who actively engage with each games audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Malaysia and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Malaysia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Malaysia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Malaysia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Malaysia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Crossword 416k 37.6 40.1% Video game
77 PlayStation 403k 33.1 34.3% Console
78 Nintendo 402k 31.6 36.9% Video game developer
79 EA Sports FC 386k 27.8 31.4% Video game
80 Mobile gambling 384k 40.5 29.7% Gaming genre
81 Grand Theft Auto V 362k 33.8 29.7% Shooter
82 Video game development 351k 34.4 33.3%
83 Retrogaming 338k 33.0 28.2% Gaming genre
84 Left 4 Dead 336k 30.6 61.7% Video game
85 Xbox 334k 32.3 38.2% Console
86 Valorant 330k 30.5 28.7% Video game
87 Cars (video game) 320k 22.4 0.0%
88 Progressive jackpot 308k 38.2 29.3%
89 Open world 290k 30.9 21.3% Gaming genre
90 Simulation 282k 37.2 35.9%
91 One Piece (video game) 281k 24.0 27.2%
92 Video game industry 279k 33.2 37.3%
93 Massively multiplayer online real-time strategy game 266k 31.0 24.8% Gaming genre
94 Call of Duty 254k 30.6 27.6% Shooter
95 Third-person shooter 252k 31.3 20.9% Gaming genre
96 How to Train Your Dragon (video game) 251k 21.8 27.1%
97 Survival horror 237k 32.2 39.4%
98 Video game design 237k 33.0 33.5%
99 Collectible card game 236k 30.0 35.4% Gaming genre
100 Turn-based strategy 236k 30.8 36.6% Gaming genre

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular games audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Malaysia and ranks each games audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest games audience in Malaysia?

Video games currently leads with an estimated audience of 6.2M people in Malaysia.

Other top lists in Malaysia