Rascasse Audience Intelligence

Nine Inch Nails Audience in United States

Nine Inch Nails has an estimated audience of 1.5M people in United States.

#156among Band in United States#3428among people in United States#1881in Music & Radio

The average Nine Inch Nails fan in United States is 37.8 years old, more female, and lives primarily in California.

Women make up 61.6% of the fan base, 9.3 percentage points more than the group average.

Compared with the other 4436 objects in Band, Nine Inch Nails fans stand out for their interest in Nails & Co, Royal Nails and Caucasus.

Most fans live in California, Texas, New York.

Top affinities include Nails & Co, Royal Nails, Caucasus, with strongest over-indexing on Nails & Co (42.46× the country average).

Demographically, the Nine Inch Nails audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

The typical Nine Inch Nails fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Nails & Co.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
61.6%♀
38.4% male
Age
37.8
average years
Country rank
#18065
among all objects in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Nine Inch Nails fans

61.6% are female, 38.4% are male, average age 37.8.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Nine Inch Nails audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.8
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Nine Inch Nails audience in United States
Age bracketShare%
16-2424%
25-3420%
35-4420%
45-5420%
55+15%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Nine Inch Nails audience comes from United States.

Worldwide audience distribution share by country for Nine Inch Nails
CountryShare
United States37.1%
United Kingdom5.3%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nine Inch Nails fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.83×
02Oklahoma~20K1.36×
03Oregon~30K1.32×
04Washington~50K1.31×
05New Hampshire~8K1.30×
06Ohio~70K1.25×
07Arizona~40K1.25×
08Michigan~60K1.23×
09Colorado~30K1.23×
10California~200K1.19×
11Wisconsin~30K1.18×
12Minnesota~30K1.17×
13Illinois~70K1.13×
14Massachusetts~30K1.10×
15Nevada~20K1.10×
16Louisiana~20K1.09×
17Pennsylvania~60K1.08×
18Missouri~30K1.07×
19Maine~6K1.05×
20Idaho~9K1.04×
21Vermont~3K1.01×
22Texas~100K1.00×
23Iowa~10K0.99×
24Alaska~3K0.99×
25Washington, District of Columbia~3K0.97×
26Indiana~30K0.96×
27New Mexico~9K0.96×
28West Virginia~8K0.95×
29Tennessee~30K0.94×
30Montana~5K0.94×
31New York~80K0.93×
32Kansas~10K0.93×
33Kentucky~20K0.92×
34Rhode Island~4K0.92×
35North Dakota~3K0.91×
36North Carolina~50K0.90×
37New Jersey~40K0.90×
38Nebraska~8K0.89×
39South Dakota~4K0.89×
40Maryland~20K0.87×
41Florida~80K0.85×
42Virginia~30K0.85×
43Connecticut~10K0.85×
44Arkansas~10K0.85×
45Delaware~3K0.77×
46Georgia~40K0.76×
47Alabama~20K0.70×
48South Carolina~20K0.69×
49Mississippi~9K0.68×
50Hawaii~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Nine Inch Nails, United States
0.60×1.00×1.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nine Inch Nails audience vs. the country average
#·InterestCategoryAffinity×
01Nails & CoPOI42.46×
02Royal NailsBrand41.88×
03CaucasusPOI34.13×
04Nail clipperBeauty & Wellness27.13×
05Pretty NailsBeauty & Wellness19.05×
06Nail (fastener)Home & Garden16.84×
07Manicure & PedicureBeauty & Wellness11.15×
08Beauty & FashionBeauty & Wellness7.17×
09Nail artBeauty & Wellness5.59×
10Health And BeautyBeauty & Wellness4.99×
11FoodFood & Beverages1.96×
12Arts and musicArts & Culture1.95×
13EntertainmentMovies & TV1.93×
14MusicBusiness & Career1.92×
15SportsSports1.90×
16Food and drinkFood & Beverages1.89×
17Live eventsMusic & Radio1.87×
18PetsPets & Animals1.87×
19MoviesMovies & TV1.85×
20ReadingLiterature1.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nine Inch Nails audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nine Inch Nails audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Urban LifestyleOPEN1.63×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nine Inch Nails audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Need for SecurityCONSERVATISM0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Nine Inch Nails over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nine-inch-nails-17930” · Methodology