How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Netherlands who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Netherlands. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Netherlands, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Netherlands. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLabrador Retriever | 1.2M | 1.2% | 41.8 | 66.6% | Dog breed |
| 2 | FFrench Bulldog | 1.2M | 1.2% | 42.2 | 67.6% | Dog breed |
| 3 | DDachshund | 1.1M | 1.2% | 43.2 | 68.6% | Dog breed |
| 4 | PPoodle | 1M | 1.1% | 41.8 | 68.1% | Dog breed |
| 5 | YYorkshire Terrier | 1M | 1.1% | 42.7 | 68.6% | Dog breed |
| 6 | PPug | 967k | 1.1% | 42.4 | 67.8% | Dog breed |
| 7 | SSiberian Husky | 958k | 1.2% | 42.4 | 68.0% | Dog breed |
| 8 | BBeagle | 931k | 1.2% | 42.7 | 68.1% | Dog breed |
| 9 | SShih Tzu | 900k | 1.1% | 42.5 | 68.7% | Dog breed |
| 10 | BBorder Collie | 822k | 1.2% | 43.1 | 68.6% | Dog breed |
| 11 | AAmerican Pit Bull Terrier | 773k | 1.1% | 43.6 | 67.0% | Dog breed |
| 12 | AAustralian Shepherd | 676k | 1.3% | 44.6 | 69.3% | Dog breed |
| 13 | GGreat Dane | 616k | 1.2% | 45.5 | 69.8% | Dog breed |
| 14 | MMiniature Schnauzer | 611k | 1.2% | 44.8 | 70.2% | Dog breed |
| 15 | AAlaskan Malamute | 609k | 1.4% | 45.2 | 70.8% | Dog breed |
| 16 | WWelsh Corgi | 609k | 1.1% | 42.7 | 68.0% | Dog breed |
| 17 | SStaffordshire Bull Terrier | 606k | 1.2% | 45.1 | 69.9% | Dog breed |
| 18 | BBoston Terrier | 533k | 1.2% | 44.8 | 69.0% | Dog breed |
| 19 | SSamoyed (dog) | 449k | 1.2% | 45.1 | 71.3% | Dog breed |
| 20 | GGerman Shepherd | 386k | 1.1% | 42.2 | 66.2% | Dog breed |
| 21 | BBernese Mountain Dog | 382k | 1.7% | 45.2 | 73.5% | Dog breed |
| 22 | LLeonberger | 295k | 11.8% | 52.4 | 69.0% | Dog breed |
| 23 | BBoerboel | 199k | 19.0% | 42.8 | 47.3% | Dog breed |
| 24 | BBorder Terrier | 170k | 9.5% | 51.8 | 85.8% | Dog breed |
| 25 | BBichon Frisé | 156k | 4.9% | 47.6 | 83.4% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across Netherlands and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Netherlands?
Labrador Retriever currently leads with an estimated audience of 1.2M people in Netherlands.