A data profile of the people who buy, follow and care about Bokmål in Norway — modelled from more than twelve digital signal sources. Bokmål has an estimated audience of 1,113,307 people in Norway.
Bokmål has an estimated audience of 1,113,307 people in Norway. 58.4% are female, 41.6% are male, average age 43.4. Top brand affinities: Sports betting, Smoked meat, Quadcopter, Carhartt, Superfood.
Top brand affinities include Sports betting, Smoked meat, Quadcopter, with strongest over-indexing on Sports betting (2.44× the country average).
Demographically, the Bokmål audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Bokmål fan in Norway is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Sports betting.
The key figures that characterise the Bokmål profile in Norway.
58.4% are female, 41.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 1,113,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Bokmål audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 69.4% |
| Germany | 5.5% |
| United States | 4.6% |
The strongest cross-interests of the Bokmål audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 3.01× | ||
| 02 | Moët & Chandon | Food & Beverages | 2.75× | ||
| 03 | Quadcopter | Technology & Electronics | 2.66× | ||
| 04 | Sports betting | Games | 2.44× | ||
| 05 | Carhartt | Fashion & Accessoires | 1.83× | ||
| 06 | Superfood | Food & Beverages | 1.79× | ||
| 07 | Athletics | Sports | 1.70× | ||
| 08 | Luc Besson | Movies & TV | 1.55× | ||
| 09 | Corona (beer) | Food & Beverages | 1.53× | ||
| 10 | Highsnobiety | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bokmål. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.