A data profile of the people who buy, follow and care about SEAT in Poland — modelled from more than twelve digital signal sources. SEAT has an estimated audience of 1,419,089 people in Poland.
SEAT has an estimated audience of 1,419,089 people in Poland. 30.0% are female, 70.0% are male, average age 38.4. Top brand affinities: Poczta Polska, Škoda Auto, Transport, Super Express, SUVs.
Top brand affinities include Poczta Polska, Škoda Auto, Transport, with strongest over-indexing on Poczta Polska (1.93× the country average).
Demographically, the SEAT audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical SEAT fan in Poland is more male, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the SEAT profile in Poland.
30.0% are female, 70.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 38.4 |
| Estimated audience size | 1,419,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 19% |
The strongest cross-interests of the SEAT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epilator | Beauty & Wellness | 2.79× | ||
| 02 | Volkswagen T-Roc | Cars & Mobility | 2.25× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 2.22× | ||
| 04 | Vacuum cleaner | Home & Garden | 2.07× | ||
| 05 | Solar energy | Home & Garden | 1.98× | ||
| 06 | Nissan Qashqai | Cars & Mobility | 1.98× | ||
| 07 | Poczta Polska | Business & Career | 1.93× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.92× | ||
| 09 | Renault | Cars & Mobility | 1.83× | ||
| 10 | Electric car | Cars & Mobility | 1.82× | ||
| 11 | Hyundai | Cars & Mobility | 1.80× | ||
| 12 | Tire | Cars & Mobility | 1.77× | ||
| 13 | Volkswagen | Cars & Mobility | 1.74× | ||
| 14 | Tractor | Cars & Mobility | 1.74× | ||
| 15 | Photovoltaics | Home & Garden | 1.69× | ||
| 16 | Transport | Cars & Mobility | 1.62× | ||
| 17 | Orange | Technology & Electronics | 1.60× | ||
| 18 | Toyota | Cars & Mobility | 1.59× | ||
| 19 | SUVs | Cars & Mobility | 1.51× | ||
| 20 | Super Express | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.29× | |
| Early Adopter Mentality | POWER | 0.42× | |
| Patriotism | CONSERVATISM | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for SEAT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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