Popularity ranking · Poland

The 100 most popular News audiences in Poland

This curated ranking covers the 100 largest news audiences in Poland, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2.1k news audiences tracked in Poland, the 100 ranked here account for the largest measured audience reach. Fakt, Onet.pl and Wirtualna Polska lead the list with a combined estimated audience of 28M people. Across all 100 entries the average audience size is 1.1M, and the largest, Fakt, reaches around 10M people in Poland. Audience size is the estimated number of unique people in Poland who actively engage with each news audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Poland and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Poland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Poland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Poland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Poland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 The Stranger (newspaper) 170k 41.8 61.1% Newspaper
77 idealista.it 160k 36.3 60.9%
78 Interactive media 156k 36.7 52.2%
79 Sports journalism 153k 35.4 25.5%
80 Polska Zbrojna 140k 31.9 16.2%
81 B.Z. (newspaper) 132k 41.9 41.4% Newspaper
82 OK! 128k 37.9 81.7%
83 Aftonbladet 128k 43.9 58.1% Newspaper
84 Focus 127k Newspaper
85 The Washington Post 126k 41.5 40.9% Newspaper
86 Gazeta Polska 118k 42.5 41.1%
87 Le Monde 114k 40.4 53.2% Newspaper
88 Ara (newspaper) 111k 37.0 66.3%
89 The New Yorker 111k 30.7 74.9%
90 Demotywatory.pl 102k 30.6 58.3%
91 Le Figaro 102k 31.8 56.8% Newspaper
92 Marca (newspaper) 101k 35.6 75.7% Newspaper
93 The Atlantic 101k 44.3 48.7% Newspaper
94 7days 96k 35.4 33.4% Newspaper
95 Pravda 93k 36.5 46.7% Newspaper
96 BT (tabloid) 93k 42.1 58.4%
97 The Times (Shreveport) 92k 43.4 60.9% Newspaper
98 Reforma 92k 39.1 45.6% Newspaper
99 Star Citizen 89k 35.5 0.0% Video game
100 RMF24.pl 88k 37.1 64.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular news audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Poland and ranks each news audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest news audience in Poland?

Fakt currently leads with an estimated audience of 10M people in Poland.

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