Popularity ranking · Portugal

The 100 most popular Internet & Social Media audiences in Portugal

This curated ranking covers the 100 largest internet & social media audiences in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Portugal, the 100 ranked here account for the largest measured audience reach. Gmail, Instagram and Google Maps lead the list with a combined estimated audience of 23M people. Across all 100 entries the average audience size is 1M, and the largest, Gmail, reaches around 7.7M people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Digital wallet 803k 47.9 50.8%
27 ECos 803k
28 Domain Name System 801k 43.1 60.4%
29 PubMed 801k 45.2 60.8% Search engine
30 Snapchat 798k 44.3 55.3% Social media
31 Web portal 781k 45.6 52.6%
32 Internet meme 660k 37.1 48.5% Content type
33 Telegram 587k 38.3 47.6% Communication
34 Omegle 572k 25.5 65.5%
35 Internet celebrity 548k 47.0 45.1% Content type
36 Google Images 529k 41.0 62.0%
37 Videography 513k 42.6 39.2%
38 Influencer marketing 503k 39.8 58.0% Content type
39 Practical joke 477k 41.3 37.1% Content type
40 Discord 459k 28.3 23.1%
41 Google Earth 454k 45.9 46.5%
42 Waze 440k 41.7 38.2%
43 Tinder 417k 30.7 33.1% Dating
44 GitHub 377k 32.6 53.0% Productivity
45 GeoGuessr 360k 42.2 41.7%
46 Bluesky 302k 40.7 51.0% Social media
47 Blog 290k 45.4 59.1% Content type
48 Tumblr 267k 32.2 62.7% Social media
49 Online quiz 261k 50.0 71.8%
50 Funny Videos 256k 38.9 43.0% Content type

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Portugal?

Gmail currently leads with an estimated audience of 7.7M people in Portugal.

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