Popularity ranking · Portugal

The 100 most popular Spirits in Portugal

This curated ranking covers the 100 largest spirits in Portugal, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 151 spirits tracked in Portugal, the 100 ranked here account for the largest measured audience reach. Licor Beirão, Bols (brand) and Aperol Spritz lead the list with a combined estimated audience of 706k people. Across all 100 entries the average audience size is 23k, and the largest, Licor Beirão, reaches around 377k people in Portugal. Audience size is the estimated number of unique people in Portugal who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Portugal and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Portugal who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Portugal. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Portugal, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Portugal. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 The real McCoy 2.1k 41.3 56.1% Spirits
77 Brockmans Gin 2k 39.3 55.4% Spirits
78 Four Roses 1.7k 46.3 34.4% Spirits
79 Salitos 1.6k 42.4 52.5% Spirits
80 Amaro Montenegro 1.5k 45.2 41.0% Spirits
81 Wild turkey 1.5k 40.1 20.9% Spirits
82 Four Roses Bourbon 1.3k 42.5 33.2% Spirits
83 West Cork 1.2k 46.9 60.0% Spirits
84 Pastis 51 1.1k 39.3 36.6% Spirits
85 Aberlour distillery 1.1k 35.6 37.1% Spirits
86 Bruichladdich distillery 1.1k 45.4 31.9% Spirits
87 The Botanist (gin) 1k 37.4 56.2% Spirits
88 Buffalo Trace Bourbon 994 35.8 29.0% Spirits
89 Bowmore distillery 874 47.1 25.6% Spirits
90 Nuvo (liqueur) 870 43.7 80.3% Spirits
91 Edradour distillery 844 55.9 12.4% Spirits
92 Crystal Head Vodka 826 40.9 51.0% Spirits
93 Sierra Tequila 794 24.7 56.8% Spirits
94 Wild Turkey 101 793 39.3 42.1% Spirits
95 Fireball Whisky 767 42.7 37.2% Spirits
96 Bacardi Breezer 734 22.6 56.3% Spirits
97 Bacardi 151 648 42.2 49.6% Spirits
98 Tequila Cazadores 580 35.1 47.0% Spirits
99 Kilchoman distillery 561 38.4 25.7% Spirits
100 Three Sixty 543 40.9 52.8% Spirits

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular spirits compiled?

Rascasse aggregates anonymized search-behavior signals across Portugal and ranks each spirits by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest spirits in Portugal?

Licor Beirão currently leads with an estimated audience of 377k people in Portugal.

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