How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | NNancy Sinatra | 90k | 2.6% | 48.4 | 55.8% | Fashion model |
| 27 | CCara Delevingne | 86k | 0.9% | 44.0 | 85.8% | Fashion model |
| 28 | FFamke Janssen | 84k | 1.0% | 44.5 | 52.8% | Fashion model |
| 29 | CCandice Swanepoel | 82k | 1.7% | 45.6 | 96.3% | Fashion model |
| 30 | GGeri Halliwell | 82k | 2.0% | 47.0 | 71.9% | Fashion model |
| 31 | GGisele Bündchen | 82k | 0.7% | 45.5 | 68.6% | Fashion model |
| 32 | TTaylor Momsen | 81k | 0.9% | 32.2 | 48.2% | Fashion model |
| 33 | KKelly Preston | 80k | 1.0% | 45.0 | 94.6% | Fashion model |
| 34 | CCindy Crawford | 78k | 0.9% | 38.2 | 72.0% | Fashion model |
| 35 | RRosie Huntington-Whiteley | 77k | 0.9% | 33.5 | 22.4% | Fashion model |
| 36 | MMaggie Q | 76k | 1.4% | 46.7 | 83.6% | Fashion model |
| 37 | EEmily Ratajkowski | 76k | 0.7% | 41.6 | 82.9% | Fashion model |
| 38 | SSuki Waterhouse | 72k | 0.8% | 41.1 | 82.2% | Fashion model |
| 39 | MMarilyn Monroe | 71k | 0.9% | 43.5 | 59.4% | Fashion model |
| 40 | EElsa Hosk | 69k | 6.7% | 45.9 | 34.5% | Fashion model |
| 41 | LLee Byung-hun | 69k | 1.0% | 23.2 | 56.4% | Fashion model |
| 42 | PParis Hilton | 68k | 0.5% | 29.5 | 40.4% | Fashion model |
| 43 | BBrenda Song | 68k | 0.7% | 39.1 | 62.8% | Fashion model |
| 44 | OOlga Kurylenko | 67k | 0.8% | 43.5 | 41.8% | Fashion model |
| 45 | IIrina Shayk | 64k | 0.6% | 37.5 | 79.3% | Fashion model |
| 46 | JJoan Collins | 64k | 1.2% | 50.9 | 100.0% | Fashion model |
| 47 | BBarbara Palvin | 64k | 0.7% | 45.4 | 54.5% | Fashion model |
| 48 | CCarrie-Anne Moss | 62k | 1.4% | 39.0 | 0.0% | Fashion model |
| 49 | CCarla Bruni | 60k | 0.7% | 49.0 | 70.2% | Fashion model |
| 50 | BBelinda Carlisle | 56k | 1.3% | 49.7 | 49.1% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Sweden?
Carolina Gynning currently leads with an estimated audience of 669k people in Sweden.