How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | OOutletcity Metzingen | 3.4k | 0.1% | 46.1 | 52.3% | Shopping mall |
| 27 | SSiam Square | 3.2k | 0.2% | 31.4 | 69.9% | Shopping mall |
| 28 | Ccity mall | 2.9k | 0.5% | 28.4 | 39.2% | Shopping mall |
| 29 | CCap 3000 | 2.8k | 0.1% | 44.7 | 60.7% | Shopping mall |
| 30 | SSM City Manila | 2.6k | 0.3% | 32.3 | 81.0% | Shopping mall |
| 31 | IIso Omena | 2.4k | 3.2% | 41.2 | 74.1% | Shopping mall |
| 32 | VVal d'Europe | 2.4k | 0.1% | 44.5 | 68.0% | Shopping mall |
| 33 | TThe Grove at Farmers Market | 2.1k | 0.4% | 42.7 | 72.5% | Shopping mall |
| 34 | CClarke Quay | 2.1k | 0.3% | 43.3 | 100.0% | Shopping mall |
| 35 | LLes Arcades | 2k | 0.4% | 46.1 | 64.5% | Shopping mall |
| 36 | SSuria KLCC | 1.8k | 0.1% | 34.7 | 46.1% | Shopping mall |
| 37 | TTerminal 21 | 1.8k | 0.1% | 36.8 | 65.6% | Shopping mall |
| 38 | MManchester Arndale | 1.7k | 1.2% | 43.1 | 100.0% | Shopping mall |
| 39 | PPlatinum Fashion Mall | 1.6k | 0.2% | 37.0 | 64.3% | Shopping mall |
| 40 | SSunway Pyramid | 1.6k | 0.1% | 23.2 | 57.6% | Shopping mall |
| 41 | EEuropa Passage | 1.4k | 1.4% | 38.2 | 58.4% | Shopping mall |
| 42 | WWestfield Stratford City | 1.4k | 0.7% | 35.8 | 73.3% | Shopping mall |
| 43 | SSkyline Plaza | 1.3k | 0.1% | 44.9 | 52.3% | Shopping mall |
| 44 | SSophienhof Kiel | 1.3k | 0.3% | 48.5 | 55.8% | Shopping mall |
| 45 | PPavilion Kuala Lumpur | 1.2k | 0.1% | 35.1 | 54.1% | Shopping mall |
| 46 | CCentralPlaza Chiang Rai | 1.2k | 2.1% | 59.0 | 100.0% | Shopping mall |
| 47 | BBercy Village | 1.1k | 0.1% | 45.2 | 62.9% | Shopping mall |
| 48 | SSiam Center | 1k | 0.1% | 30.8 | 66.8% | Shopping mall |
| 49 | IIbn Battuta Mall | 1k | 0.2% | 35.0 | 41.4% | Shopping mall |
| 50 | LLa Part-Dieu | 967 | 0.0% | 44.7 | 57.7% | Shopping mall |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular shopping malls compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping mall in Sweden?
Nordiska Kompaniet currently leads with an estimated audience of 608k people in Sweden.