How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | OOlivia Munn | 58k | 0.7% | 40.0 | 65.2% | TV personality |
| 27 | HHugh Hefner | 58k | 1.1% | 35.0 | 0.0% | TV personality |
| 28 | BBen Shapiro | 54k | 0.5% | 40.0 | 59.3% | TV personality |
| 29 | KKhloé Kardashian | 54k | 0.7% | 33.6 | 68.7% | TV personality |
| 30 | BBen Fogle | 54k | 4.2% | 53.9 | 100.0% | TV personality |
| 31 | BBenny Hinn | 53k | 2.3% | 48.9 | 77.9% | TV personality |
| 32 | RRob Kardashian | 52k | 1.1% | 45.1 | 49.3% | TV personality |
| 33 | PPeter Jihde | 52k | 99.1% | 39.3 | 72.3% | TV personality |
| 34 | JJillian Michaels (personal trainer) | 48k | 0.9% | 39.9 | 50.5% | TV personality |
| 35 | JJonathan Ross | 44k | 1.1% | 43.9 | 49.6% | TV personality |
| 36 | KKimberly Guilfoyle | 44k | 1.1% | 49.3 | 51.1% | TV personality |
| 37 | MMiras | 43k | 0.6% | 25.5 | 66.8% | TV personality |
| 38 | RRobert Kardashian | 42k | 1.1% | 38.6 | 58.6% | TV personality |
| 39 | JJay Leno | 40k | 1.1% | 46.9 | 60.6% | TV personality |
| 40 | NNeil deGrasse Tyson | 39k | 0.8% | 43.8 | 70.5% | TV personality |
| 41 | DDavid Letterman | 37k | 1.3% | 47.5 | 32.6% | TV personality |
| 42 | BBrandi Glanville | 37k | 1.7% | 44.1 | 86.1% | TV personality |
| 43 | CClaudia Winkleman | 37k | 0.8% | 46.4 | 85.5% | TV personality |
| 44 | BBear Grylls | 36k | 0.8% | 42.5 | 46.2% | TV personality |
| 45 | JJames May | 35k | 1.5% | 38.9 | 36.5% | TV personality |
| 46 | CCarl Sagan | 35k | 1.1% | 44.3 | 13.7% | TV personality |
| 47 | SSiegfried & Roy | 34k | 1.9% | 54.4 | 100.0% | TV personality |
| 48 | KKelly Brook | 34k | 0.5% | 27.5 | 67.1% | TV personality |
| 49 | TTrisha Paytas | 33k | 0.7% | 33.7 | 77.1% | TV personality |
| 50 | NNicole Richie | 31k | 1.3% | 42.8 | 80.8% | TV personality |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular tv personalities compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each tv personality by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tv personality in Sweden?
Kim Kardashian currently leads with an estimated audience of 412k people in Sweden.