Popularity ranking · Sweden

The 100 most popular TV Channels in Sweden

This curated ranking covers the 100 largest tv channels in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2.2k tv channels tracked in Sweden, the 100 ranked here account for the largest measured audience reach. SVT Play, HBO MAX and Netflix lead the list with a combined estimated audience of 8.3M people. Across all 100 entries the average audience size is 298k, and the largest, SVT Play, reaches around 4.6M people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each tv channel, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 ETC (TV channel) 250k 23.5 0.0%
27 TV1 (Bosnia and Herzegovina) 246k 43.3 31.3%
28 HBO (Asia) 245k 40.0 57.5%
29 FX (TV channel) 245k 46.0 54.0%
30 SVT1 240k 44.1 53.3%
31 CNN Newsroom 219k 43.6 36.3% TV series
32 Bayerischer Rundfunk 217k 59.0 100.0%
33 Nickelodeon 216k 40.8 64.3%
34 Fox News Channel 208k 40.0 57.7%
35 DIRECTV Sports 198k 39.6 51.4%
36 Channel 4 198k 40.1 47.7%
37 SVT2 187k 44.1 53.3%
38 atv 174k 39.4 47.4%
39 TLC (Latin America) 171k 42.6 65.9%
40 Rudaw 167k 43.1 41.9%
41 WREX 164k 43.6 63.9%
42 ESPN 162k 34.1 25.9%
43 Eurosport 162k 43.2 26.8%
44 CBS News 162k 47.1 50.1%
45 Cocomelon 158k 43.0 62.9%
46 Discovery+ 150k 41.5 51.1%
47 Hulu 149k 43.6 53.9% TV / music streaming
48 Pluto TV 141k 44.3 40.1% TV / music streaming
49 PBS 140k 41.3 56.3%
50 Bloomberg 136k 40.8 32.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular tv channels compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each tv channel by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest tv channel in Sweden?

SVT Play currently leads with an estimated audience of 4.6M people in Sweden.

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