Supernatural Audience in United States

Supernatural has an estimated audience of 13,311,559 people in United States. 61.4% are female, 38.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.

The average Supernatural fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Supernatural audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Supernatural fans

Demographic split for Supernatural audience in United States
MetricValue
Female61.4%
Male38.6%
Average age37.9
Estimated audience size13,311,559

Audience persona

The typical Supernatural fan in United States is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Supernatural in United States
RegionReachAffinity
California1,245,6560.85×
Texas1,192,2191.04×
Florida781,8610.87×
New York592,0700.8×
Ohio464,9441.13×
Pennsylvania441,4160.98×
Illinois419,5910.95×
North Carolina401,4441×
Georgia389,6870.95×
Michigan368,9971.06×
Tennessee309,7591.16×
Indiana298,9941.23×
Arizona281,7591.04×
Virginia281,4460.87×
Washington274,7841.03×
Missouri265,3151.24×
New Jersey248,0250.73×
Kentucky230,2671.38×
Alabama216,0781.16×
Colorado205,6230.98×
Oklahoma203,7701.38×
South Carolina199,0560.99×
Wisconsin193,3040.97×
Massachusetts189,8980.72×
Maryland187,2760.82×
Minnesota174,9170.92×
Louisiana172,2051×
Oregon166,5721.09×
Arkansas146,7641.34×
Utah135,0211.13×
Kansas125,0801.19×
Iowa123,1671.12×
Mississippi118,7471.08×
Nevada114,2960.89×
Connecticut106,4720.8×
West Virginia85,7031.38×
Idaho79,2181.19×
Nebraska72,2881.08×
New Mexico69,3991.04×
Maine49,1281.03×
New Hampshire48,0390.92×
Montana38,9371.05×
Hawaii37,5510.66×
South Dakota31,7471.03×
Rhode Island30,1930.71×
Alaska28,6781.01×
North Dakota27,4571×
Delaware25,8240.7×
Wyoming20,6271.05×
Washington, District of Columbia19,8980.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernatural audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One17.75×Business & Career
Google Maps15.56×Internet & Social Media
CarGurus21.53×Cars & Mobility
Indeed.com11.42×Business & Career
DeviantArt18×Internet & Social Media
Beetlejuice11.56×Movies & TV
Circle K15.62×Shopping
Enterprise Rent-A-Car12.68×Cars & Mobility
Jeff Bezos23.37×Business & Career
Khan Academy17.13×Business & Career
Billy Bob Thornton17.64×Movies & TV
ICloud18.23×Technology & Electronics
Bruce Willis13.37×Movies & TV
AccuWeather11.58×Home & Garden
Diane Keaton10.66×Movies & TV
Google News10.01×News
Dakota Johnson16.4×Movies & TV
Aaron Rodgers9.86×Sports
Jason Momoa13.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernatural audience
TraitClusterScore
MindfulnessBALANCE1.36
ExtroversionTHRILL1.31
SpiritualityBALANCE1.27
Risk AppetiteTHRILL1.27
IndividualismJOY1.2
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Supernatural
CountryShare
United States28.2%
Brazil8.0%
United Kingdom5.1%

See Supernatural audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Supernatural have in United States?

Supernatural has an estimated audience of 13,311,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Supernatural fans?

61.4% of Supernatural fans are female, 38.6% are male, with an average age of 37.9 years.

Which brands do Supernatural fans like most?

Supernatural fans show strongest brand affinity for Finnair (675×), Capital One (17.75×), and Google Maps (15.56×) over the country average.

Where do Supernatural fans live in United States?

Supernatural fans in United States are most concentrated in California (reach 1,245,656), Texas (reach 1,192,219), and Florida (reach 781,861). These three regions account for the largest share of the active audience.

What other brands do Supernatural fans also like?

Beyond Supernatural itself, the audience over-indexes on Capital One (17.75×), Google Maps (15.56×), CarGurus (21.53×), and Indeed.com (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.