Rascasse Audience Intelligence

Supernatural Audience in United States

A data profile of the people who buy, follow and care about Supernatural in United States — modelled from more than twelve digital signal sources. Supernatural has an estimated audience of 13,630,594 people in United States.

#32among TV series in United States#44among Movie / TV Show / Series in United States#171in Movies & TV

The average Supernatural fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Cats (musical), FedEx Office, with strongest over-indexing on Superman (1.67× the country average).

Demographically, the Supernatural audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supernatural fan in United States is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernatural profile in United States.

Audience size
13.6M
in United States
Gender
61.4%♀
38.6% male
Age
37.9
average years
Country rank
#2598
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernatural viewers

61.4% are female, 38.6% are male, average age 37.9.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Supernatural audience in United States
MetricValue
Female61.4%
Male38.6%
Average age37.9
Estimated audience size13,630,594
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Supernatural audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Supernatural audience comes from United States.

Worldwide audience distribution share by country for Supernatural
CountryShare
United States26.3%
Brazil7.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernatural audience in United States is strongest.

Fig. 05

Top regions by affinity

Supernatural fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~90K1.45×
02Oklahoma~200K1.38×
03Kentucky~200K1.37×
04Arkansas~100K1.34×
05Idaho~80K1.24×
06Missouri~300K1.22×
07Kansas~100K1.20×
08Indiana~300K1.17×
09Alabama~200K1.15×
10Iowa~100K1.14×
11Tennessee~300K1.12×
12Utah~100K1.11×
13Mississippi~100K1.11×
14North Dakota~30K1.11×
15Ohio~500K1.10×
16Alaska~30K1.10×
17Wyoming~20K1.10×
18Montana~40K1.09×
19Nebraska~70K1.08×
20South Dakota~30K1.08×
21Oregon~200K1.07×
22New Mexico~70K1.07×
23Michigan~400K1.05×
24Maine~50K1.04×
25Arizona~300K1.02×
26Louisiana~200K1.01×
27Texas~1M0.99×
28Washington~300K0.99×
29Wisconsin~200K0.98×
30Pennsylvania~400K0.96×
31North Carolina~400K0.96×
32South Carolina~200K0.96×
33New Hampshire~50K0.93×
34Colorado~200K0.92×
35Illinois~400K0.91×
36Georgia~400K0.91×
37Minnesota~200K0.91×
38Nevada~100K0.89×
39Florida~800K0.85×
40Virginia~300K0.85×
41California~1M0.80×
42Maryland~200K0.80×
43Connecticut~100K0.80×
44Rhode Island~30K0.76×
45Delaware~30K0.76×
46New York~600K0.75×
47Massachusetts~200K0.73×
48New Jersey~200K0.71×
49Hawaii~40K0.66×
50Washington, District of Columbia~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Supernatural, United States
0.50×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernatural audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernatural audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio6.16×
02Mrs. DoubtfireMovies & TV6.16×
03TV GuideMovies & TV6.16×
04TVLineNews6.16×
05CougarKids & Family6.16×
06FedEx OfficeBusiness & Career5.86×
07Stitch!Movies & TV4.96×
08Drive-in theaterMovies & TV4.89×
09Supernatural (U.S. TV series)Movies & TV4.13×
10Tony AwardArts & Culture4.09×
11Dylan O'BrienMovies & TV3.91×
12Brittany SnowMovies & TV2.83×
13Chuck NorrisMovies & TV2.71×
14Britney SpearsMusic & Radio2.11×
15GeneticsKids & Family1.75×
16Subscription business modelShopping1.70×
17Real propertyHome & Garden1.69×
18SupermanMovies & TV1.67×
19BatmanMovies & TV1.62×
20NostalgiaHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernatural audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernatural audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.48×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernatural audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Quality AwarenessPREMIUM0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernatural have in United States?

Supernatural has an estimated audience of 13,630,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supernatural viewers?

61.4% of Supernatural fans are female, 38.6% are male, with an average age of 37.9 years.

03

Which brands do Supernatural fans like most?

Supernatural fans show strongest brand affinity for Superman (1.67×), Cats (musical) (6.16×), and FedEx Office (5.86×) over the country average.

04

Where do Supernatural fans live in United States?

Supernatural fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Supernatural fans also like?

Beyond Supernatural itself, the audience over-indexes on Cats (musical) (6.16×), FedEx Office (5.86×), Dylan O'Brien (3.91×), and Chuck Norris (2.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Supernatural audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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