Popularity ranking · United States

The 100 most popular Equestrians in United States

This curated ranking covers the 100 largest equestrians in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 410 equestrians tracked in United States, the 100 ranked here account for the largest measured audience reach. Jessica Springsteen, Grand National and Devon Horse Show lead the list with a combined estimated audience of 4.5M people. Across all 100 entries the average audience size is 142k, and the largest, Jessica Springsteen, reaches around 2.6M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each equestrian, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Mary King (equestrian) 52k 42.8 64.2% Equestrian
52 Jordan Coyle 50k 40.8 51.6% Equestrian
53 Aaron Vale 50k 40.8 51.6% Equestrian
54 Édouard de Rothschild 50k 40.8 51.6% Equestrian
55 Paul Schockemöhle 48k 37.8 57.5% Equestrian
56 British Eventing 48k 39.1 61.7% Equestrian
57 Nick Skelton 47k 38.0 57.7% Equestrian
58 Breeders' Cup Turf 47k 45.1 47.2% Equestrian
59 Show Jumping World Championships 45k 38.4 58.1% Equestrian
60 Ayr Racecourse 44k 45.8 55.9% Equestrian
61 Eurodressage 42k 37.7 64.2% Equestrian
62 Lisa Müller 37k 38.9 62.6% Equestrian
63 Steve Guerdat 35k 37.8 57.5% Equestrian
64 Prix de l'Arc de Triomphe 35k 39.9 42.0% Equestrian
65 CHIO Aachen 34k 40.7 57.3% Equestrian
66 Bernie Traurig 33k 40.8 51.6% Equestrian
67 Frankie Dettori 32k 37.7 51.5% Equestrian
68 Michael R. Matz 31k 37.8 57.5% Equestrian
69 Christian Kukuk 29k 40.8 51.6% Equestrian
70 Premier Jumping League 28k 42.3 49.0% Equestrian
71 Cian O'Connor 28k 37.8 57.5% Equestrian
72 Ashlee Bond 28k 37.8 57.5% Equestrian
73 Marilyn Little 28k 37.8 57.5% Equestrian
74 Point-to-point (steeplechase) 28k 36.5 64.5% Equestrian
75 Ian Millar 26k 37.8 57.5% Equestrian

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular equestrians compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each equestrian by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest equestrian in United States?

Jessica Springsteen currently leads with an estimated audience of 2.6M people in United States.

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