A data profile of the people who buy, follow and care about African National Congress in South Africa — modelled from more than twelve digital signal sources. African National Congress has an estimated audience of 1,117,545 people in South Africa.
African National Congress has an estimated audience of 1,117,545 people in South Africa. 48.3% are female, 51.7% are male, average age 38.8. Top brand affinities: Malt whisky, Glenfiddich, Freedom of speech, RC Strasbourg Alsace, Nobel Peace Prize.
Top brand affinities include Malt whisky, Glenfiddich, Freedom of speech, with strongest over-indexing on Malt whisky (1.78× the country average).
Demographically, the African National Congress audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical African National Congress fan in South Africa is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Malt whisky.
The key figures that characterise the African National Congress profile in South Africa.
48.3% are female, 51.7% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.8 |
| Estimated audience size | 1,117,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 25% |
of the worldwide African National Congress audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 26.6% |
| United States | 18.5% |
| Brazil | 9.1% |
The strongest cross-interests of the African National Congress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom of speech | Politics & Society | 2.00× | ||
| 02 | Malaysia Airlines | Travel & Leisure | 1.85× | ||
| 03 | Malt whisky | Food & Beverages | 1.78× | ||
| 04 | Freedom of thought | Politics & Society | 1.76× | ||
| 05 | Emigration | Politics & Society | 1.74× | ||
| 06 | American Airlines | Travel & Leisure | 1.70× | ||
| 07 | Schnapps | Food & Beverages | 1.67× | ||
| 08 | Nobel Peace Prize | Politics & Society | 1.64× | ||
| 09 | Single malt scotch | Food & Beverages | 1.63× | ||
| 10 | Internet & Social Media | 1.60× | |||
| 11 | Pfizer | Health | 1.60× | ||
| 12 | Expo 2020 | Travel & Leisure | 1.60× | ||
| 13 | Amiens SC | Sports | 1.58× | ||
| 14 | Copa América | Sports | 1.57× | ||
| 15 | Miele | Home & Garden | 1.56× | ||
| 16 | Carlsberg Group | Food & Beverages | 1.55× | ||
| 17 | Glenfiddich | Food & Beverages | 1.54× | ||
| 18 | RC Strasbourg Alsace | Sports | 1.54× | ||
| 19 | Stevia | Food & Beverages | 1.54× | ||
| 20 | Philippe Starck | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for African National Congress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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