A data profile of the people who buy, follow and care about Cocomelon in South Africa — modelled from more than twelve digital signal sources. Cocomelon has an estimated audience of 1,149,781 people in South Africa.
Cocomelon has an estimated audience of 1,149,781 people in South Africa. 60.2% are female, 39.8% are male, average age 36.5. Top brand affinities: True Detective, Amazon Instant Video, Crime fiction, Anne Hathaway, Better Call Saul.
Top brand affinities include True Detective, Amazon Instant Video, Crime fiction, with strongest over-indexing on True Detective (4.32× the country average).
Demographically, the Cocomelon audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Cocomelon fan in South Africa is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for True Detective.
The key figures that characterise the Cocomelon profile in South Africa.
60.2% are female, 39.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 36.5 |
| Estimated audience size | 1,149,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 17% |
of the worldwide Cocomelon audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 39.8% |
| United Kingdom | 8.4% |
| Canada | 4.0% |
The strongest cross-interests of the Cocomelon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Instant Video | Movies & TV | 10.20× | ||
| 02 | Better Call Saul | Movies & TV | 4.88× | ||
| 03 | True Detective | Movies & TV | 4.32× | ||
| 04 | Cannes Film Festival | Movies & TV | 2.86× | ||
| 05 | Will Ferrell | Movies & TV | 2.77× | ||
| 06 | Quentin Tarantino | Movies & TV | 2.66× | ||
| 07 | Anne Hathaway | Movies & TV | 2.25× | ||
| 08 | HBO | Movies & TV | 2.14× | ||
| 09 | Bradley Cooper | Movies & TV | 2.06× | ||
| 10 | Tom Hardy | Movies & TV | 1.84× | ||
| 11 | Leonardo DiCaprio | Movies & TV | 1.75× | ||
| 12 | Jessica Alba | Movies & TV | 1.66× | ||
| 13 | Malt whisky | Food & Beverages | 1.63× | ||
| 14 | Single-family detached home | Home & Garden | 1.63× | ||
| 15 | Henry Cavill | Movies & TV | 1.59× | ||
| 16 | Golden Globe Award | Movies & TV | 1.58× | ||
| 17 | CC cream | Beauty & Wellness | 1.58× | ||
| 18 | Crime fiction | Literature | 1.57× | ||
| 19 | Chris Hemsworth | Movies & TV | 1.56× | ||
| 20 | Late-night talk show | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Pet Ownership | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cocomelon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.