Rascasse Audience Intelligence

Swazi language Audience in South Africa

A data profile of the people who buy, follow and care about Swazi language in South Africa — modelled from more than twelve digital signal sources. Swazi language has an estimated audience of 2,815,574 people in South Africa.

#6among Language in South Africa
#102among Topic in South Africa
#11in Politics & Society

Swazi language has an estimated audience of 2,815,574 people in South Africa. 51.7% are female, 48.3% are male, average age 38.7.

Demographically, the Swazi language audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Tradition.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Swazi language profile in South Africa.

Audience size
2.8M
in South Africa
Gender
51.7%♀
48.3% male
Age
38.7
average years
Country rank
#170
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swazi language fans

51.7% are female, 48.3% are male, average age 38.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Swazi language audience in South Africa
MetricValue
Female51.7%
Male48.3%
Average age38.7
Estimated audience size2,815,574
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Swazi language audience in South Africa
Age bracketShare%
16-1917%
20-2929%
30-3918%
40-4914%
50+22%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Swazi language audience comes from South Africa.

Worldwide audience distribution share by country for Swazi language
CountryShare
South Africa92.6%
United Kingdom2.0%
United States1.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swazi language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swazi language audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.16×
TraditionCONSERVATISM1.08×
IndividualismJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swazi language audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Swazi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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