How to read this list
Rank
Position in the Top 56, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHong Kong Open (badminton) | 10k | 2.2% | 35.1 | 20.0% | Badminton |
| 2 | AAdam Johnson (footballer) | 2.9k | 0.5% | 31.0 | 10.8% | Badminton |
| 3 | YYonex Badminton Swiss Open | 1.8k | 3.8% | 35.8 | 36.1% | Badminton |
| 4 | BBWF World Championships | 561 | 0.0% | 28.3 | 15.2% | Badminton |
| 5 | SSaina Nehwal | 474 | 0.0% | 25.0 | 72.9% | Badminton |
| 6 | YYu Yang (badminton) | 464 | 0.7% | 46.4 | 77.5% | Badminton |
| 7 | PP. V. Sindhu | 301 | 0.0% | 26.3 | 52.1% | Badminton |
| 8 | SSingapore Open (badminton) | 298 | 0.2% | 22.2 | 40.9% | Badminton |
| 9 | JJwala Gutta | 291 | 0.0% | 35.4 | 8.8% | Badminton |
| 10 | AAll England Open Badminton Championships | 285 | 0.3% | 29.0 | 24.2% | Badminton |
| 11 | LLee Chong Wei | 240 | 0.0% | 28.7 | 71.4% | Badminton |
| 12 | AAn Se-young | 176 | 0.0% | 26.3 | 52.1% | Badminton |
| 13 | SSudirman Cup | 171 | 0.0% | 32.9 | 47.5% | Badminton |
| 14 | MMalaysia Purple League | 159 | 0.2% | 28.7 | 28.3% | Badminton |
| 15 | CCai Yun | 138 | 1.2% | 42.9 | 42.2% | Badminton |
| 16 | LLin Dan | 132 | 0.1% | 25.5 | 13.7% | Badminton |
| 17 | UUber Cup | 132 | 0.0% | 28.3 | 14.5% | Badminton |
| 18 | MMalaysia Open (badminton) | 127 | 0.1% | 37.9 | 37.1% | Badminton |
| 19 | CChen Long | 121 | 0.2% | 29.7 | 0.0% | Badminton |
| 20 | IIndonesia Open (badminton) | 120 | 0.1% | 32.3 | 25.6% | Badminton |
| 21 | CCarolina Marín | 117 | 0.0% | 43.3 | 39.5% | Badminton |
| 22 | FFu Haifeng | 114 | 0.5% | 36.1 | 57.3% | Badminton |
| 23 | BBadminton World Federation | 105 | 0.0% | 30.5 | 64.0% | Badminton |
| 24 | TThomas Cup | 101 | 0.0% | 33.4 | 39.3% | Badminton |
| 25 | PPeter Gade | 98 | 0.2% | 31.5 | 3.8% | Badminton |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular badminton compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each badminton by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest badminton in South Africa?
Hong Kong Open (badminton) currently leads with an estimated audience of 10k people in South Africa.