How to read this list
Rank
Position in the Top 36, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMSC Cruises | 488k | 2.2% | 43.6 | 59.7% | Cruises |
| 2 | RRoyal Caribbean Cruises Ltd. | 94k | 0.3% | 48.6 | 58.4% | Cruises |
| 3 | PPrincess Cruises | 65k | 0.5% | 50.8 | 54.4% | Cruises |
| 4 | NNorwegian Cruise Line | 63k | 0.5% | 49.1 | 58.3% | Cruises |
| 5 | RRoyal Caribbean International | 52k | 1.0% | 47.9 | 61.4% | Cruises |
| 6 | DDisney Cruise Line | 50k | 0.5% | 38.3 | 69.8% | Cruises |
| 7 | HHolland America Line | 34k | 1.0% | 55.2 | 56.5% | Cruises |
| 8 | MMSC Opera | 28k | 6.1% | 35.4 | 59.2% | Cruises |
| 9 | CCarnival Cruise Line | 18k | 0.4% | 42.5 | 71.7% | Cruises |
| 10 | MMSC Armonia | 15k | 3.2% | 48.0 | 63.4% | Cruises |
| 11 | TTUI Cruises | 14k | 0.3% | 53.4 | 57.1% | Cruises |
| 12 | AAIDA Cruises | 11k | 0.3% | 40.2 | 62.9% | Cruises |
| 13 | AAzamara Club Cruises | 10k | 0.5% | 55.5 | 60.6% | Cruises |
| 14 | EExplora Journeys | 7.8k | 0.7% | 38.2 | 49.4% | Cruises |
| 15 | MMS Allure of the Seas | 7.2k | 0.8% | 46.5 | 69.5% | Cruises |
| 16 | MMS Voyager of the Seas | 6.6k | 1.1% | 49.5 | 54.7% | Cruises |
| 17 | MMSC Sinfonia | 5.8k | 1.0% | 39.0 | 81.4% | Cruises |
| 18 | MMS Explorer of the Seas | 3.6k | 0.6% | 52.6 | 49.1% | Cruises |
| 19 | RRitz-Carlton Yacht Collection | 2.3k | 0.4% | 41.5 | 53.1% | Cruises |
| 20 | NNorwegian Pearl | 1.9k | 0.9% | 48.6 | 85.5% | Cruises |
| 21 | MMS Rhapsody of the Seas | 1.9k | 0.3% | 51.3 | 94.2% | Cruises |
| 22 | CCelebrity Equinox | 1.6k | 0.9% | 48.6 | 42.9% | Cruises |
| 23 | NNorwegian Epic | 1.3k | 0.4% | 40.8 | 66.3% | Cruises |
| 24 | DDisney Dream | 1.2k | 0.3% | 45.6 | 77.9% | Cruises |
| 25 | MMS Freedom of the Seas | 1.2k | 0.2% | 43.1 | 100.0% | Cruises |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular cruises compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each cruises by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cruises in South Africa?
MSC Cruises currently leads with an estimated audience of 488k people in South Africa.