How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | SSaluki | 17k | 2.6% | 31.1 | 14.1% | Dog breed |
| 52 | AAustralian Cattle Dog | 17k | 0.6% | 48.1 | 61.1% | Dog breed |
| 53 | BBorder Terrier | 16k | 0.9% | 50.2 | 63.3% | Dog breed |
| 54 | LLeonberger | 16k | 0.6% | 52.5 | 68.9% | Dog breed |
| 55 | EEnglish Cocker Spaniel | 15k | 0.7% | 40.9 | 69.4% | Dog breed |
| 56 | SScottish Terrier | 15k | 1.1% | 43.5 | 56.7% | Dog breed |
| 57 | CChinese Crested Dog | 15k | 1.7% | 47.9 | 83.8% | Dog breed |
| 58 | KKing Charles Spaniel | 14k | 0.4% | 48.1 | 75.8% | Dog breed |
| 59 | CCairn Terrier | 13k | 1.4% | 45.0 | 81.3% | Dog breed |
| 60 | EEnglish Springer Spaniel | 13k | 0.4% | 45.6 | 58.8% | Dog breed |
| 61 | BBlack German Shepherds | 12k | 16.1% | 38.0 | 57.7% | Dog breed |
| 62 | WWeimaraner | 12k | 0.4% | 41.7 | 65.3% | Dog breed |
| 63 | AAustralian Kelpie | 12k | 1.9% | 45.6 | 66.7% | Dog breed |
| 64 | RRhodesian Ridgeback | 12k | 1.3% | 45.2 | 57.3% | Dog breed |
| 65 | SShetland Sheepdog | 11k | 0.6% | 42.8 | 67.7% | Dog breed |
| 66 | BBully Dog | 10k | 0.8% | 39.9 | 52.2% | Dog breed |
| 67 | SShiba Inu | 10k | 0.1% | 35.5 | 52.7% | Dog breed |
| 68 | PParson Russell Terrier | 9.8k | 1.6% | 44.5 | 77.8% | Dog breed |
| 69 | PPatterdale Terrier | 9.7k | 4.1% | 48.2 | 80.2% | Dog breed |
| 70 | RRat Terrier | 9.6k | 1.3% | 44.1 | 81.3% | Dog breed |
| 71 | BBeauceron | 9.6k | 1.1% | 48.0 | 64.4% | Dog breed |
| 72 | DDogo Argentino | 9.5k | 0.2% | 38.0 | 51.1% | Dog breed |
| 73 | WWhippet | 9k | 0.9% | 37.4 | 77.9% | Dog breed |
| 74 | LLhasa Apso | 8.6k | 0.6% | 46.6 | 79.5% | Dog breed |
| 75 | SSoft-coated Wheaten Terrier | 8.2k | 1.8% | 50.1 | 63.1% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in South Africa?
Yorkshire Terrier currently leads with an estimated audience of 339k people in South Africa.