How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | PPortuguese Water Dog | 7.7k | 1.4% | 34.8 | 73.2% | Dog breed |
| 77 | AAffenpinscher | 7.4k | 1.2% | 44.5 | 80.5% | Dog breed |
| 78 | AAmerican Cocker Spaniel | 7k | 0.4% | 48.8 | 81.5% | Dog breed |
| 79 | BBouvier des Flandres | 6.9k | 2.0% | 38.1 | 74.4% | Dog breed |
| 80 | CCollie | 6.8k | 0.3% | 45.6 | 79.4% | Dog breed |
| 81 | PPembroke Welsh Corgi | 6.8k | 0.2% | 40.3 | 71.7% | Dog breed |
| 82 | LLagotto Romagnolo | 6.5k | 0.6% | 50.2 | 65.9% | Dog breed |
| 83 | NNova Scotia Duck Tolling Retriever | 6.3k | 0.4% | 45.9 | 64.5% | Dog breed |
| 84 | MMountain dog | 6.2k | 3.8% | 44.0 | 70.4% | Dog breed |
| 85 | BBearded Collie | 6.1k | 0.9% | 50.6 | 72.5% | Dog breed |
| 86 | EEnglish Setter | 6.1k | 0.6% | 47.6 | 80.6% | Dog breed |
| 87 | GGerman Pinscher | 5.9k | 1.3% | 48.6 | 81.3% | Dog breed |
| 88 | BBullmastiff | 5.7k | 0.3% | 36.8 | 49.3% | Dog breed |
| 89 | CClumber Spaniel | 5.5k | 0.9% | 45.5 | 84.7% | Dog breed |
| 90 | SShar Pei | 5.4k | 0.3% | 38.4 | 54.6% | Dog breed |
| 91 | AAmerican Eskimo Dog | 5.4k | 0.8% | 43.9 | 74.8% | Dog breed |
| 92 | CCzechoslovakian Wolfdog | 5.3k | 0.9% | 45.7 | 51.5% | Dog breed |
| 93 | MMiniature Australian Shepherd | 5.3k | 0.5% | 46.6 | 74.3% | Dog breed |
| 94 | AAzawakh | 5.2k | 2.1% | 53.5 | 84.7% | Dog breed |
| 95 | NNorfolk Terrier | 5k | 1.3% | 50.1 | 91.0% | Dog breed |
| 96 | CCentral Asian Shepherd Dog | 5k | 1.3% | 39.3 | 0.0% | Dog breed |
| 97 | FFox Terrier | 4.9k | 0.4% | 48.2 | 60.2% | Dog breed |
| 98 | GGerman Wirehaired Pointer | 4.9k | 1.2% | 45.4 | 59.4% | Dog breed |
| 99 | CCoton de Tulear | 4.7k | 1.1% | 43.3 | 78.4% | Dog breed |
| 100 | NNorwegian Elkhound | 4.6k | 0.9% | 59.0 | 72.9% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in South Africa?
Yorkshire Terrier currently leads with an estimated audience of 339k people in South Africa.