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Popularity ranking · South Africa

The 100 most popular Furniture in South Africa

This curated ranking covers the 100 largest furniture in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 137 furniture tracked in South Africa, the 100 ranked here account for the largest measured audience reach. IKEA, XXXLutz and Pedestal lead the list with a combined estimated audience of 522k people. Across all 100 entries the average audience size is 8.2k, and the largest, IKEA, reaches around 212k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each furniture, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Loods5 150 38.2 57.6% Furniture
77 Havertys Furniture 141 43.0 74.5% Furniture
78 Le Feu 124 39.1 65.5% Furniture
79 Rolf Benz 122 39.5 58.5% Furniture
80 Swoon Editions 122 41.3 87.6% Furniture
81 Freifrau 120 41.8 57.6% Furniture
82 Thonet 117 38.6 58.9% Furniture
83 Wilkhahn 117 40.3 61.7% Furniture
84 Sofa Workshop 115 41.9 72.1% Furniture
85 La-Z-Boy 113 42.7 61.4% Furniture
86 Studio Henk 109 39.4 55.9% Furniture
87 Eijerkamp 104 37.8 67.7% Furniture
88 De Sede 103 36.6 66.1% Furniture
89 Lanzet 100 39.3 62.8% Furniture
90 Seats and Sofas 98 35.0 67.4% Furniture
91 Desalto 97 38.6 58.9% Furniture
92 Burgbad 92 39.3 64.1% Furniture
93 BeterBed 91 39.2 70.1% Furniture
94 Höfats 91 37.7 56.8% Furniture
95 Linvosges 91 39.1 64.8% Furniture
96 Himolla 90 38.8 65.5% Furniture
97 By Molle 89 40.8 68.0% Furniture
98 De Eekhoorn 88 38.5 60.1% Furniture
99 Zitmaxx 87 37.0 66.2% Furniture
100 Zusss 86 40.0 61.8% Furniture

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular furniture compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each furniture by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest furniture in South Africa?

IKEA currently leads with an estimated audience of 212k people in South Africa.

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