How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | XXXXTentacion | 692k | 0.8% | 28.5 | 43.1% | Hip hop |
| 2 | DDrake | 470k | 1.5% | 28.9 | 44.9% | Hip hop |
| 3 | DDiddy | 390k | 1.4% | 33.7 | 35.3% | Hip hop |
| 4 | CChris Brown | 389k | 2.4% | 28.7 | 49.2% | Hip hop |
| 5 | NNicki Minaj | 384k | 1.4% | 29.2 | 55.2% | Hip hop |
| 6 | TTravis Scott | 347k | 1.3% | 27.7 | 42.5% | Hip hop |
| 7 | CCardi B | 330k | 1.3% | 28.8 | 56.1% | Hip hop |
| 8 | KKanye West | 275k | 1.2% | 29.3 | 46.8% | Hip hop |
| 9 | CCassper Nyovest | 253k | 80.1% | 32.3 | 52.6% | Hip hop |
| 10 | KKendrick Lamar | 246k | 1.2% | 28.2 | 43.3% | Hip hop |
| 11 | DDoja Cat | 239k | 1.8% | 28.8 | 60.4% | Hip hop |
| 12 | EEminem | 220k | 0.7% | 28.2 | 41.9% | Hip hop |
| 13 | IIce Spice | 220k | 1.4% | 30.5 | 56.9% | Hip hop |
| 14 | JJ. Cole | 207k | 2.5% | 28.1 | 44.8% | Hip hop |
| 15 | LLil Wayne | 200k | 1.4% | 28.2 | 44.7% | Hip hop |
| 16 | HHAWK | 181k | 1.3% | 38.4 | 44.1% | Hip hop |
| 17 | 550 Cent | 169k | 1.0% | 27.6 | 38.6% | Hip hop |
| 18 | AASAP Rocky | 162k | 1.0% | 27.6 | 44.1% | Hip hop |
| 19 | JJay-Z | 162k | 1.2% | 27.8 | 38.7% | Hip hop |
| 20 | RRemy Ma | 150k | 6.5% | 34.8 | 53.9% | Hip hop |
| 21 | SSZA (singer) | 143k | 1.2% | 27.1 | 61.8% | Hip hop |
| 22 | SSnoop Dogg | 133k | 0.6% | 28.3 | 44.3% | Hip hop |
| 23 | MMegan Thee Stallion | 120k | 0.9% | 29.5 | 66.8% | Hip hop |
| 24 | TThe Weeknd | 119k | 0.7% | 26.4 | 46.4% | Hip hop |
| 25 | CCentral Cee | 118k | 1.2% | 29.4 | 45.2% | Hip hop |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hip hops compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each hip hop by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hip hop in South Africa?
XXXTentacion currently leads with an estimated audience of 692k people in South Africa.