How to read this list
Rank
Position in the Top 34, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TTupperware | 203k | 1.2% | 39.0 | 88.7% | Home accessories |
| 2 | PPyrex | 32k | 1.6% | 44.9 | 80.3% | Home accessories |
| 3 | YYankee Candle | 31k | 0.4% | 38.2 | 80.0% | Home accessories |
| 4 | MMuji | 23k | 0.1% | 29.7 | 73.1% | Home accessories |
| 5 | LLaura Ashley | 18k | 0.3% | 37.3 | 54.3% | Home accessories |
| 6 | MMONOQI | 7.9k | 1.4% | 37.0 | 79.8% | Home accessories |
| 7 | SScentsy | 7.1k | 0.2% | 36.2 | 73.6% | Home accessories |
| 8 | AAir Wick | 6.1k | 0.3% | 45.1 | 59.8% | Home accessories |
| 9 | CCorningWare | 5.6k | 1.7% | 42.6 | 93.3% | Home accessories |
| 10 | CCorelle | 5k | 0.4% | 31.2 | 72.3% | Home accessories |
| 11 | RRoyal Copenhagen | 4.8k | 0.2% | 43.1 | 65.6% | Home accessories |
| 12 | WWoodWick Candles | 4.3k | 0.5% | 39.7 | 75.2% | Home accessories |
| 13 | BBig Lots | 3.9k | 0.1% | 42.7 | 83.5% | Home accessories |
| 14 | OOne Kings Lane | 2.3k | 0.2% | 42.3 | 93.3% | Home accessories |
| 15 | CCountry Garden | 1.7k | 0.7% | 50.8 | 76.8% | Home accessories |
| 16 | AArtemide | 1.4k | 0.1% | 34.3 | 81.5% | Home accessories |
| 17 | DDesign Letters | 530 | 0.2% | 38.4 | 69.8% | Home accessories |
| 18 | BBed Bath & Beyond | 250 | 0.1% | 35.7 | 70.0% | Home accessories |
| 19 | ZZara Home | 188 | 0.0% | 41.9 | 68.7% | Home accessories |
| 20 | JJUNIQE | 145 | 0.0% | 35.8 | 100.0% | Home accessories |
| 21 | HHomeGoods | 137 | 0.0% | 34.2 | 70.7% | Home accessories |
| 22 | FFackelmann | 126 | 0.0% | 38.3 | 64.1% | Home accessories |
| 23 | IIdeal Standard | 114 | 0.0% | 28.3 | 90.8% | Home accessories |
| 24 | PPfaltzgraff | 103 | 0.0% | 41.6 | 69.1% | Home accessories |
| 25 | PPartyLite Candles | 101 | 0.1% | 39.1 | 72.7% | Home accessories |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular home accessories compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each home accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home accessories in South Africa?
Tupperware currently leads with an estimated audience of 203k people in South Africa.