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Popularity ranking · South Africa

The 100 most popular Insurances in South Africa

This curated ranking covers the 100 largest insurances in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 148 insurances tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Old Mutual, Sanlam and Aetna lead the list with a combined estimated audience of 2.2M people. Across all 100 entries the average audience size is 24k, and the largest, Old Mutual, reaches around 1.2M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Wefox 414 38.1 45.7% Insurances
52 Pacific Life 385 49.1 69.3% Insurances
53 Swiss Life 367 45.7 55.1% Insurances
54 Unipol 363 49.7 35.3% Insurances
55 TIAA–CREF 332 42.4 48.8% Insurances
56 Mutual of Omaha 330 31.8 67.1% Insurances
57 Gjensidige 326 45.5 53.1% Insurances
58 HDFC Life 319 35.7 63.5% Insurances
59 Barmer 309 40.0 54.6% Insurances
60 Macif 307 40.6 54.4% Insurances
61 HanseMerkur 240 39.2 50.8% Insurances
62 Linxea 212 41.6 52.6% Insurances
63 Harmonie Mutuelle 205 42.3 53.7% Insurances
64 Sun Life Financial 203 44.9 42.7% Insurances
65 SBI Life Insurance 199 43.9 52.9% Insurances
66 Baloise 189 34.5 50.7% Insurances
67 Baloise 189 34.5 50.7% Insurances
68 Principal Financial Group 187 51.7 57.2% Insurances
69 Mutua Madrileña 179 47.0 44.9% Insurances
70 Barmenia 175 35.9 50.8% Insurances
71 Pro BTP 166 40.4 51.3% Insurances
72 Safeco Insurance 160 40.0 56.7% Insurances
73 Macsf 153 40.1 62.2% Insurances
74 Amica Mutual Insurance 149 47.7 51.6% Insurances
75 VHV Versicherungen 144 39.6 52.5% Insurances

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in South Africa?

Old Mutual currently leads with an estimated audience of 1.2M people in South Africa.

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