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Popularity ranking · South Africa

The 100 most popular Insurances in South Africa

This curated ranking covers the 100 largest insurances in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 148 insurances tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Old Mutual, Sanlam and Aetna lead the list with a combined estimated audience of 2.2M people. Across all 100 entries the average audience size is 24k, and the largest, Old Mutual, reaches around 1.2M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Amerigroup 142 46.6 63.7% Insurances
77 Vaudoise 140 42.3 53.7% Insurances
78 Huk24 139 40.4 51.0% Insurances
79 ICICI Lombard 131 33.1 69.4% Insurances
80 Abeille Assurances 130 42.3 53.7% Insurances
81 Chubb Corp. 128 45.2 53.9% Insurances
82 Banca Mediolanum 126 42.0 52.8% Insurances
83 Gerber Life Insurance Company 125 45.2 50.1% Insurances
84 Moneysupermarket.com 122 34.3 56.7% Insurances
85 Tokio Marine Nichido 119 42.3 26.6% Insurances
86 Great Eastern Life 114 40.7 42.7% Insurances
87 Yomoni 109 39.6 47.6% Insurances
88 NTUC Income 107 39.6 80.4% Insurances
89 Goodvest 106 40.8 52.1% Insurances
90 Genertel 105 40.7 52.4% Insurances
91 Allianz Life 103 34.9 50.5% Insurances
92 Goudse Verzekeringen 102 39.5 48.9% Insurances
93 Uniqa Insurance Group 101 39.8 52.3% Insurances
94 Wertgarantie 101 40.3 48.5% Insurances
95 AOK Baden-Württemberg 100 39.7 45.3% Insurances
96 LVM Versicherung 99 39.5 43.1% Insurances
97 Life Insurance Corporation of India 95 37.0 19.9% Insurances
98 Agipi 92 39.7 52.5% Insurances
99 Bajaj Allianz Life Insurance 92 35.9 17.3% Insurances
100 Gothaer 91 40.2 53.8% Insurances

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Frequently asked questions

How is this list of the most popular insurances compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest insurances in South Africa?

Old Mutual currently leads with an estimated audience of 1.2M people in South Africa.

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