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Popularity ranking · South Africa

The 100 most popular Jewelry in South Africa

This curated ranking covers the 100 largest jewelry in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 107 jewelry tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Swarovski, Cartier and Tiffany & Co. lead the list with a combined estimated audience of 691k people. Across all 100 entries the average audience size is 12k, and the largest, Swarovski, reaches around 266k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each jewelry, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Damas Jewellery 266 32.5 68.4% Jewelry
52 MIANSAI 239 28.6 75.4% Jewelry
53 UNOde50 228 41.9 80.4% Jewelry
54 Roberto Coin 208 25.0 60.1% Jewelry
55 Morellato 186 46.3 63.9% Jewelry
56 Bijou Brigitte 184 28.8 74.1% Jewelry
57 Vashi 183 33.7 35.9% Jewelry
58 Stella & Dot 179 42.1 87.8% Jewelry
59 Tous Jewelry 176 42.5 88.6% Jewelry
60 Shaun Leane 167 46.5 100.0% Jewelry
61 H. Stern 162 45.5 81.3% Jewelry
62 Diamond & Platinum 161 39.7 59.5% Jewelry
63 Bit ring 160 48.1 74.5% Jewelry
64 Pilgrim Jewellery 149 35.1 54.9% Jewelry
65 Bhima Jewellers 139 34.2 73.9% Jewelry
66 BlueStone.com 138 34.8 56.0% Jewelry
67 Hecho a Mano 130 36.0 62.9% Jewelry
68 Hot Diamonds 129 33.0 76.7% Jewelry
69 Lokai 120 40.9 67.2% Jewelry
70 alex ani 115 41.8 86.5% Jewelry
71 Brosway Italia 114 41.7 75.3% Jewelry
72 D'damas 111 42.6 93.1% Jewelry
73 Gassan 109 37.8 71.1% Jewelry
74 Chow Sang Sang 106 40.2 59.2% Jewelry
75 ritani 102 25.8 90.0% Jewelry

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular jewelry compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each jewelry by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest jewelry in South Africa?

Swarovski currently leads with an estimated audience of 266k people in South Africa.

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