How to read this list
Rank
Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBONITA | 241k | 10.0% | 37.3 | 69.4% | Mainstream fashion |
| 2 | RReplay | 110k | 5.1% | 24.0 | 0.0% | Mainstream fashion |
| 3 | GGuess (clothing) | 90k | 0.7% | 36.7 | 69.2% | Mainstream fashion |
| 4 | BBanana Republic | 84k | 0.2% | 32.8 | 73.6% | Mainstream fashion |
| 5 | QQuiksilver | 79k | 1.1% | 32.5 | 48.7% | Mainstream fashion |
| 6 | PPierre Cardin | 77k | 1.2% | 39.2 | 80.0% | Mainstream fashion |
| 7 | SSuperdry. | 69k | 0.5% | 33.6 | 67.9% | Mainstream fashion |
| 8 | BBen Sherman | 69k | 6.0% | 35.1 | 19.4% | Mainstream fashion |
| 9 | AAmerican Eagle Outfitters | 62k | 0.2% | 34.0 | 75.0% | Mainstream fashion |
| 10 | LLevi Strauss | 55k | 1.8% | 32.5 | 72.0% | Mainstream fashion |
| 11 | BBench (British clothing brand) | 45k | 1.0% | 35.1 | 87.4% | Mainstream fashion |
| 12 | MMarco Polo | 45k | 0.4% | 40.4 | 58.4% | Mainstream fashion |
| 13 | PPepe Jeans | 42k | 0.3% | 33.6 | 73.8% | Mainstream fashion |
| 14 | RRiver Island | 40k | 0.2% | 32.8 | 64.8% | Mainstream fashion |
| 15 | SScotch and Soda (clothing) | 35k | 0.8% | 33.2 | 39.2% | Mainstream fashion |
| 16 | NNew Look | 20k | 0.1% | 32.7 | 64.1% | Mainstream fashion |
| 17 | MMarni (clothing) | 18k | 0.2% | 36.6 | 71.5% | Mainstream fashion |
| 18 | JJOOP! | 14k | 0.5% | 50.1 | 56.9% | Mainstream fashion |
| 19 | DDesigual | 10k | 0.1% | 39.7 | 75.2% | Mainstream fashion |
| 20 | MMavi Jeans | 4.8k | 0.1% | 37.0 | 71.0% | Mainstream fashion |
| 21 | SS.Oliver | 3.5k | 0.1% | 38.8 | 60.4% | Mainstream fashion |
| 22 | EEsprit | 3.3k | 0.1% | 26.9 | 77.4% | Mainstream fashion |
| 23 | UUNITED COLORS OF BENETTON | 3.3k | 0.0% | 30.3 | 49.4% | Mainstream fashion |
| 24 | JJACK & JONES | 3k | 0.1% | 31.6 | 58.7% | Mainstream fashion |
| 25 | EEtnies | 2.3k | 0.2% | 28.9 | 39.9% | Mainstream fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular mainstream fashions compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion in South Africa?
BONITA currently leads with an estimated audience of 241k people in South Africa.