Popularity ranking · South Africa

The 100 most popular Mobile Phone Operators in South Africa

This curated ranking covers the 100 largest mobile phone operators in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 128 mobile phone operators tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Vodacom, Telkom (South Africa) and Cell C lead the list with a combined estimated audience of 4.1M people. Across all 100 entries the average audience size is 53k, and the largest, Vodacom, reaches around 2.4M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each mobile phone operator, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Bouygues 857 34.8 31.2% Mobile phone operator
52 Talkmobile 827 46.0 37.7% Mobile phone operator
53 Turkcell 752 35.6 79.5% Mobile phone operator
54 M-Net 739 38.5 53.6% Mobile phone operator
55 Free Pro 683 36.4 46.7% Mobile phone operator
56 NetCom (Norway) 673 40.0 7.1% Mobile phone operator
57 Telcel 593 37.6 48.4% Mobile phone operator
58 Vodafone Egypt 581 35.6 35.4% Mobile phone operator
59 Congstar 563 42.5 33.5% Mobile phone operator
60 entel 556 42.9 37.9% Mobile phone operator
61 Consumer Cellular 527 32.5 68.5% Mobile phone operator
62 Telmex 527 33.7 77.8% Mobile phone operator
63 E-Plus 475 38.6 34.9% Mobile phone operator
64 Türk Telekom 451 37.5 57.6% Mobile phone operator
65 FreedomPop 443 52.3 62.9% Mobile phone operator
66 Airtel Nigeria 410 36.4 52.5% Mobile phone operator
67 NTT DoCoMo 375 24.1 39.9% Mobile phone operator
68 Vodafone Italy 323 45.2 38.2% Mobile phone operator
69 Bell Canada 285 24.7 37.4% Mobile phone operator
70 Ooredoo Qatar 254 32.0 21.0% Mobile phone operator
71 SK Telecom 247 33.8 43.0% Mobile phone operator
72 Verizon Wireless 192 40.3 54.3% Mobile phone operator
73 Avea 182 24.2 41.1% Mobile phone operator
74 Vodafone Turkey 179 42.3 67.0% Mobile phone operator
75 NET10 166 38.2 47.3% Mobile phone operator

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular mobile phone operators compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each mobile phone operator by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mobile phone operator in South Africa?

Vodacom currently leads with an estimated audience of 2.4M people in South Africa.

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