How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | IIndian Ocean | 4.9M | 6.3% | 37.4 | 53.1% | POI |
| 2 | SSpa, Belgium | 301k | 0.7% | — | — | POI |
| 3 | BBrooklyn | 219k | 0.6% | 35.5 | 54.0% | POI |
| 4 | CCircuit Paul Armagnac | 215k | 25.7% | 45.5 | 75.0% | POI |
| 5 | TTimes Square | 215k | 0.6% | 37.3 | 61.4% | POI |
| 6 | MManhattan | 193k | 0.3% | 36.5 | 58.5% | POI |
| 7 | TThe Bronx | 137k | 0.6% | 35.8 | 41.5% | POI |
| 8 | PPanama Canal | 111k | 6.3% | 57.6 | 62.5% | POI |
| 9 | SStonehenge | 104k | 0.6% | 41.1 | 59.3% | POI |
| 10 | BBondi Beach, New South Wales | 101k | 4.5% | 39.9 | 65.5% | POI |
| 11 | BBurj Khalifa | 98k | 0.5% | 39.1 | 60.2% | POI |
| 12 | OOxford Street | 90k | 1.0% | 39.1 | 75.5% | POI |
| 13 | CCrystal Cruises | 85k | 1.4% | 55.1 | 56.0% | POI |
| 14 | VVictoria Falls | 85k | 9.8% | 41.2 | 49.3% | POI |
| 15 | CCelebrity Cruises | 85k | 0.6% | 52.1 | 55.0% | POI |
| 16 | PPalm Jumeirah | 81k | 0.6% | 40.9 | 61.8% | POI |
| 17 | LLas Vegas Strip | 75k | 0.4% | 37.7 | 47.3% | POI |
| 18 | LLondon Eye | 73k | 0.4% | 39.6 | 64.8% | POI |
| 19 | RRockefeller Center | 71k | 0.4% | 39.3 | 56.3% | POI |
| 20 | LLouvre | 56k | 0.3% | 37.5 | 71.0% | POI |
| 21 | KKirstenbosch National Botanical Garden | 53k | 31.1% | 38.9 | 69.7% | POI |
| 22 | MMidtown Manhattan | 51k | 0.2% | 38.9 | 70.8% | POI |
| 23 | FFifth Avenue | 51k | 0.4% | 37.8 | 60.9% | POI |
| 24 | PPompeii | 51k | 0.4% | 46.3 | 72.5% | POI |
| 25 | TTwickenham Stadium | 50k | 7.9% | 41.8 | 0.0% | POI |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular pois compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each poi by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest poi in South Africa?
Indian Ocean currently leads with an estimated audience of 4.9M people in South Africa.