How to read this list
Rank
Position in the Top 44, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | Ggant | 5.5k | 0.2% | 31.3 | 52.7% | Premium fashion |
| 27 | NNudie Jeans | 4.5k | 0.2% | 31.1 | 55.3% | Premium fashion |
| 28 | PPorsche Design Group | 3.2k | 0.2% | 38.4 | 17.4% | Premium fashion |
| 29 | NNina Ricci (brand) | 2.9k | 0.1% | 49.3 | 100.0% | Premium fashion |
| 30 | Ssandro | 2.8k | 0.1% | 24.9 | 67.1% | Premium fashion |
| 31 | AAmerican Vintage | 2.3k | 0.0% | 31.4 | 50.7% | Premium fashion |
| 32 | WWoolrich | 2.2k | 0.1% | 30.2 | 26.2% | Premium fashion |
| 33 | 77 for all Mankind | 1.2k | 0.1% | 24.8 | 42.1% | Premium fashion |
| 34 | MMiss Sixty | 843 | 0.1% | 39.9 | 60.6% | Premium fashion |
| 35 | DDolce & Gabbana | 609 | 0.0% | 38.2 | 64.1% | Premium fashion |
| 36 | BBruno Banani | 346 | 0.0% | 36.0 | 61.6% | Premium fashion |
| 37 | BBetty Barclay | 325 | 0.0% | 39.1 | 81.3% | Premium fashion |
| 38 | SStrellson | 276 | 0.1% | 24.5 | 77.6% | Premium fashion |
| 39 | FFilippa K | 217 | 0.0% | 23.1 | 86.3% | Premium fashion |
| 40 | TTwothirds | 202 | 0.1% | 38.0 | 79.9% | Premium fashion |
| 41 | SSchott NYC | 188 | 0.0% | 40.1 | 33.5% | Premium fashion |
| 42 | AAcne Studios | 96 | 0.0% | 33.8 | 66.7% | Premium fashion |
| 43 | TThe Kooples | 8 | 0.0% | 37.0 | 72.2% | Premium fashion |
| 44 | DDiesel (brand) | 0 | 0.0% | 32.7 | 42.6% | Premium fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular premium fashions compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each premium fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest premium fashion in South Africa?
Michael Kors currently leads with an estimated audience of 425k people in South Africa.