How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | CChiefs (rugby union) | 46k | 10.4% | 34.3 | 42.8% | Rugby |
| 27 | VVarsity Cup | 44k | 92.3% | 30.4 | 36.1% | Rugby |
| 28 | CChallenge Cup | 44k | 10.3% | 45.4 | 64.9% | Rugby |
| 29 | DDan Carter | 42k | 11.9% | 42.2 | 36.1% | Rugby |
| 30 | OOwen Farrell | 38k | 5.0% | 45.7 | 32.6% | Rugby |
| 31 | AArgentina national rugby union team | 38k | 14.2% | 35.3 | 32.4% | Rugby |
| 32 | EEngland Rugby | 36k | 1.4% | 34.3 | 32.5% | Rugby |
| 33 | SScotland Rugby | 34k | 3.6% | 38.5 | 27.7% | Rugby |
| 34 | IItaly national rugby union team | 33k | 5.3% | 36.0 | 28.3% | Rugby |
| 35 | NNigel Owens | 31k | 32.6% | 34.9 | 11.5% | Rugby |
| 36 | IIsrael Dagg | 28k | 56.8% | 52.9 | 100.0% | Rugby |
| 37 | WWales national rugby union team | 28k | 2.3% | 33.0 | 22.5% | Rugby |
| 38 | PPierre Spies | 28k | 79.6% | 40.1 | 41.1% | Rugby |
| 39 | IIreland national rugby union team | 27k | 2.1% | 33.4 | 30.2% | Rugby |
| 40 | FFrance national rugby union team | 26k | 5.2% | 35.2 | 24.6% | Rugby |
| 41 | SScotland national rugby union team | 25k | 1.3% | 36.0 | 28.4% | Rugby |
| 42 | UUnion Bordeaux Bègles | 24k | 2.8% | 40.1 | 37.1% | Rugby |
| 43 | RRacing 92 | 24k | 3.5% | 36.6 | 0.0% | Rugby |
| 44 | IIlona Maher | 24k | 0.6% | 38.4 | 38.3% | Rugby |
| 45 | MMaro Itoje | 22k | 4.3% | 37.1 | 45.0% | Rugby |
| 46 | BBrian O'Driscoll | 21k | 6.4% | 44.0 | 3.7% | Rugby |
| 47 | NNew Zealand Warriors | 18k | 2.2% | 35.1 | 31.6% | Rugby |
| 48 | CCardiff Blues | 15k | 13.9% | 39.4 | 34.2% | Rugby |
| 49 | SSonny Bill Williams | 15k | 3.5% | 29.7 | 38.8% | Rugby |
| 50 | CCanterbury-Bankstown Bulldogs | 15k | 1.1% | 38.1 | 47.3% | Rugby |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular rugby compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each rugby by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest rugby in South Africa?
Super Rugby currently leads with an estimated audience of 1.9M people in South Africa.