Popularity ranking · South Africa

The 100 most popular Social Media Influencers in South Africa

This curated ranking covers the 100 largest social media influencers in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 625 social media influencers tracked in South Africa, the 100 ranked here account for the largest measured audience reach. IShowSpeed, Andrew Tate and Kai Cenat lead the list with a combined estimated audience of 551k people. Across all 100 entries the average audience size is 20k, and the largest, IShowSpeed, reaches around 218k people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 IShowSpeed 218k 25.1 52.8% Social media influencer
2 Andrew Tate 203k 23.4 13.0% Social media influencer
3 Kai Cenat 130k 38.0 29.3% Social media influencer
4 Jake Paul 120k 29.4 43.4% Social media influencer
5 MrBeast 113k 21.5 39.4% Social media influencer
6 Addison Rae 110k 29.1 52.8% Social media influencer
7 Tiwa Savage 81k 31.5 53.1% Social media influencer
8 Nara Smith 70k 29.4 72.1% Social media influencer
9 Khaby Lame 66k 33.7 41.6% Social media influencer
10 DAVE 60k 29.0 56.9% Social media influencer
11 Belle Delphine 56k 26.5 49.2% Social media influencer
12 KSI 50k 27.4 21.6% Social media influencer
13 SSSniperWolf 47k 24.5 55.1% Social media influencer
14 Gnu 42k 25.3 33.0% Social media influencer
15 Corinna Kopf 39k 36.7 51.4% Social media influencer
16 Skibidi Toilet 38k 31.7 46.7% Social media influencer
17 Bella Poarch 34k 29.1 52.8% Social media influencer
18 Adin Ross 25k 36.9 31.0% Social media influencer
19 Sidemen 17k 33.9 22.7% Social media influencer
20 Vitaly Zdorovetskiy 17k 36.1 10.2% Social media influencer
21 Chloe Ting 17k 30.3 52.3% Social media influencer
22 Lisa und Lena 17k 24.4 69.3% Social media influencer
23 brent rivera 17k 24.7 66.3% Social media influencer
24 Masha 16k 28.1 58.9% Social media influencer
25 Lilly Singh 13k 35.0 64.0% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in South Africa?

IShowSpeed currently leads with an estimated audience of 218k people in South Africa.

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