Popularity ranking · South Africa

The 100 most popular Website / Newspaper / Magazines in South Africa

This curated ranking covers the 100 largest website / newspaper / magazines in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7k website / newspaper / magazines tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Tubi TV, Instagram and YouTube lead the list with a combined estimated audience of 36M people. Across all 100 entries the average audience size is 1.6M, and the largest, Tubi TV, reaches around 20M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 The Pirate Bay 384k 37.5 51.2% TV series
77 Mail Online 383k 47.4 69.1%
78 Barron's (newspaper) 366k 49.6 39.1%
79 Al-Ittihad (Emirati newspaper) 363k 35.8 31.0% Newspaper
80 Internet Archive 359k 44.2 49.0%
81 Google Play 356k 37.6 53.3% Software
82 Private Eye 349k 44.6 48.6% Video game
83 Mommy's Kitchen 346k 41.0 61.8%
84 SoundCloud 339k 31.5 43.5% TV / music streaming
85 Die Burger 338k 43.9 66.3% Newspaper
86 Beeld 327k 40.7 60.4% Newspaper
87 Wikia 320k 33.6 48.0%
88 Waze 319k 39.9 37.5%
89 Neurology (journal) 319k 50.8 59.0%
90 ancestry 319k 36.6 59.2%
91 GitHub 315k 32.2 48.3% Productivity
92 Cricbuzz 308k 26.9 30.2%
93 Stil in Berlin 298k 34.6 46.5% Fashion magazine
94 SuperSport Football 295k 35.2 7.2%
95 Google Earth 294k 40.1 67.7%
96 Google Finance 287k 39.8 21.2%
97 Arutz Sheva 280k 52.8 63.7%
98 Google Images 279k 41.0 62.0%
99 Daily Dispatch 276k 40.4 61.5%
100 Cheapflights 275k 40.5 56.1% Travel website

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in South Africa?

Tubi TV currently leads with an estimated audience of 20M people in South Africa.

Other top lists in South Africa