Popularity ranking · South Africa

The 100 most popular Website / Newspaper / Magazines in South Africa

This curated ranking covers the 100 largest website / newspaper / magazines in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7k website / newspaper / magazines tracked in South Africa, the 100 ranked here account for the largest measured audience reach. Tubi TV, Instagram and YouTube lead the list with a combined estimated audience of 36M people. Across all 100 entries the average audience size is 1.6M, and the largest, Tubi TV, reaches around 20M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Daily Sun 1.3M 36.1 47.4% Newspaper
27 Algemeen Dagblad 1.2M 43.4 60.3% Newspaper
28 Wikipedia 1.1M 35.9 49.2%
29 The Sowetan 1.1M 37.3 52.2% Newspaper
30 Reddit 1.1M 35.7 48.9% Social media
31 The Citizen (South Africa) 1.1M 43.2 38.6%
32 Huisgenoot 976k 41.2 60.6%
33 Poetry (magazine) 957k 38.9 80.3%
34 Daily Mail 947k 40.1 42.7% Newspaper
35 TripAdvisor 898k 40.9 54.3%
36 Travelstart 860k 42.6 64.1%
37 Find My iPhone 839k 37.0 54.2%
38 Omoda 836k 43.4 91.5% Restaurants
39 News24.com 816k 40.2 53.4%
40 Snapchat 786k 33.3 50.0% Social media
41 Dailymotion 781k 28.9 51.5% TV / music streaming
42 Telegram 750k 31.5 18.0% Communication
43 Gumtree South Africa 728k 33.3 56.5% Classifieds
44 YouTube Kids 723k 36.9 64.1%
45 AccuWeather 685k 42.7 46.6%
46 SHAREit 681k 21.3 9.4%
47 Omegle 671k 30.4 55.8%
48 Apple Music 670k 34.1 49.5% TV / music streaming
49 Badoo 669k 35.4 47.9% Search engine
50 ITunes 643k 35.5 45.8% TV / music streaming

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in South Africa?

Tubi TV currently leads with an estimated audience of 20M people in South Africa.

Other top lists in South Africa