A data profile of the people who buy, follow and care about Daily Sun in South Africa — modelled from more than twelve digital signal sources. Daily Sun has an estimated audience of 1,269,247 people in South Africa.
Daily Sun has an estimated audience of 1,269,247 people in South Africa. 47.4% are female, 52.6% are male, average age 36.1. Top brand affinities: City car, Career development, Sports betting, Department store, Projectors.
Top brand affinities include City car, Career development, Sports betting, with strongest over-indexing on City car (1.68× the country average).
Demographically, the Daily Sun audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Daily Sun fan in South Africa is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for City car.
The key figures that characterise the Daily Sun profile in South Africa.
47.4% are female, 52.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.1 |
| Estimated audience size | 1,269,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 21% |
of the worldwide Daily Sun audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 87.2% |
| United Kingdom | 7.4% |
| United States | 2.8% |
The strongest cross-interests of the Daily Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.75× | ||
| 02 | Smirnoff | Food & Beverages | 2.41× | ||
| 03 | Real Sociedad | Sports | 2.37× | ||
| 04 | Atalanta B.C. | Sports | 1.98× | ||
| 05 | Athletic Bilbao | Sports | 1.96× | ||
| 06 | Single malt whisky | Food & Beverages | 1.94× | ||
| 07 | Crystal Palace F.C. | Sports | 1.90× | ||
| 08 | Career development | Business & Career | 1.81× | ||
| 09 | Sports betting | Games | 1.72× | ||
| 10 | Dow Jones Industrial Average | Business & Career | 1.72× | ||
| 11 | Mobile banking | Business & Career | 1.70× | ||
| 12 | AS Monaco FC | Sports | 1.69× | ||
| 13 | City car | Cars & Mobility | 1.68× | ||
| 14 | Leicester City F.C. | Sports | 1.68× | ||
| 15 | Employment agency | Business & Career | 1.66× | ||
| 16 | Department store | Shopping | 1.64× | ||
| 17 | Cognac | Food & Beverages | 1.64× | ||
| 18 | Lottery | Games | 1.61× | ||
| 19 | Outlet store | Shopping | 1.58× | ||
| 20 | Projectors | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.41× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Daily Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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