Rascasse Audience Intelligence

Daniel Craig Audience in United Kingdom

Daniel Craig has an estimated audience of 2.2M people in United Kingdom.

#60among Actor Actress or TV Star in United Kingdom
#169among people in United Kingdom
#265in Movies & TV

The average Daniel Craig fan in United Kingdom is 49.2 years old, balanced, and lives primarily in South East.

By number of fans, Daniel Craig ranks #52 among the 3446 objects in Actor Actress or TV Star in United Kingdom.

Its fans are 6.7 years older than the group average of 42.5.

Women make up 54.7% of the fan base, 7.7 percentage points fewer than the group average.

Compared with the other 3445 objects in Actor Actress or TV Star, Daniel Craig fans stand out for their interest in Heike Makatsch, GoldenEye and Skyfall.

Interest is seasonal: September, October and December account for 43% of the year's searches, June is the quietest month.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Heike Makatsch, GoldenEye, Skyfall, with strongest over-indexing on Heike Makatsch (92.26× the country average).

Demographically, the Daniel Craig audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Daniel Craig fan in United Kingdom is balanced, around 49.2 years old, with strong Patriotism tendencies and a notable affinity for Heike Makatsch.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United Kingdom
Gender
54.7%♀
45.3% male
Age
49.2
average years
Country rank
#3391
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Daniel Craig fans

54.7% are female, 45.3% are male, average age 49.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Daniel Craig audience in United Kingdom
MetricValue
Female54.7%
Male45.3%
Average age49.2
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Daniel Craig audience in United Kingdom
Age bracketShare%
16-247%
25-349%
35-4413%
45-5424%
55+47%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Daniel Craig audience comes from United Kingdom.

Worldwide audience distribution share by country for Daniel Craig
CountryShare
United States20.8%
United Kingdom10.2%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Daniel Craig fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~200K1.37×
02West Midlands~300K1.36×
03North East~100K1.22×
04Wales~100K1.10×
05Scotland~200K1.05×
06South East~300K1.02×
07South West~200K0.88×
08Northern Ireland~50K0.85×
09East of England~200K0.78×
10East Midlands~100K0.78×
11North West~100K0.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Daniel Craig audience vs. the country average
#·InterestCategoryAffinity×
01Heike MakatschMovies & TV92.26×
02GoldenEyeMovies & TV30.40×
03SkyfallMovies & TV27.76×
04Ian FlemingLiterature27.60×
05Thunderball (film)Movies & TV19.11×
06Ralph FiennesMovies & TV15.27×
07SpaceXCars & Mobility13.10×
08Hans ZimmerMusic & Radio12.30×
09James BondMovies & TV10.50×
10Pierce BrosnanMovies & TV9.82×
11Christian BaleMovies & TV8.27×
12HMVMusic & Radio5.43×
13TopCashBackShopping5.36×
14CineworldMovies & TV4.93×
15Vue CinemasMovies & TV4.82×
16Sky BetGames3.20×
17ToolstationHome & Garden2.84×
18BBC SportSports2.82×
19Daily ExpressNews2.35×
20Current eventsArts & Culture2.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Daniel Craig audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Daniel Craig audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
SpiritualityBALANCE1.60×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Daniel Craig audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Early Adopter MentalityPOWER1.05×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Daniel Craig over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/daniel-craig-17347” · Methodology