Rascasse Audience Intelligence

Kickstarter Target Market in Germany

Kickstarter has an estimated audience of 3K people in Germany.

#25among Personal finance in Germany
#13517among brands in Germany
#7572in Business & Career

The average Kickstarter fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Kickstarter ranks #25 among the 37 objects in Personal finance in Germany — 0.5× the group median.

Its fans are 4.7 years younger than the group average of 39.9.

Women make up 32.3% of the fan base, 14.4 percentage points fewer than the group average.

Compared with the other 36 objects in Personal finance, Kickstarter fans stand out for their interest in Warhammer Fantasy (setting), Angel investor and Crowdfunding.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Warhammer Fantasy (setting), Angel investor, Crowdfunding, with strongest over-indexing on Warhammer Fantasy (setting) (12.37× the country average).

Demographically, the Kickstarter audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

The typical Kickstarter fan in Germany is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Warhammer Fantasy (setting).

Category: Business & Career · Type: Brand · Subtype: Personal finance

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3K
in Germany
Gender
32.3%♀
67.7% male
Age
35.2
average years
Country rank
#126211
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kickstarter

32.3% are female, 67.7% are male, average age 35.2.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Kickstarter audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age35.2
Estimated audience size3K
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Kickstarter audience in Germany
Age bracketShare%
16-2429%
25-3423%
35-4421%
45-5417%
55+10%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Kickstarter audience comes from Germany.

Worldwide audience distribution share by country for Kickstarter
CountryShare
China21.1%
Japan17.1%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kickstarter customers by region in Germany
#RegionReachAffinity×
01Berlin<1K1.24×
02Hessen<1K1.19×
03Bayern<1K1.13×
04Baden-Württemberg<1K1.08×
05Bremen<1K1.08×
06Nordrhein-Westfalen<1K1.06×
07Niedersachsen<1K1.05×
08Hamburg<1K1.03×
09Schleswig-Holstein<1K1.02×
10Rheinland-Pfalz<1K1.01×
11Saarland<1K0.96×
12Sachsen<1K0.91×
13Thüringen<1K0.90×
14Brandenburg<1K0.87×
15Mecklenburg-Vorpommern<1K0.79×
16Sachsen-Anhalt<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Kickstarter, Germany
0.75×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kickstarter audience vs. the country average
#·InterestCategoryAffinity×
01Warhammer Fantasy (setting)Games12.37×
02Angel investorBusiness & Career10.37×
03CrowdfundingBusiness & Career8.26×
04Tabletop role-playing gameGames8.01×
05Games WorkshopGames7.99×
06GoFundMeBusiness & Career7.62×
07ThingiverseArts & Culture7.29×
08HovercraftCars & Mobility5.77×
09Mission: ImpossibleMovies & TV5.50×
10Google DocsInternet & Social Media4.91×
11GmailInternet & Social Media4.40×
12Tabletop gameGames3.92×
13Google DriveTechnology & Electronics3.79×
14KickersLiterature3.25×
15GeminiTechnology & Electronics2.80×
16RedditInternet & Social Media2.37×
17FRITZ!BoxTechnology & Electronics2.20×
18Chat GPTTechnology & Electronics2.13×
19DaxMusic & Radio2.02×
20Focus.Music & Radio1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kickstarter audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kickstarter audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.62×
Convenience OrientationPREMIUM1.81×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kickstarter audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
SpiritualityBALANCE0.96×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Kickstarter over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/kickstarter-5332” · Methodology