Rascasse Audience Intelligence

Cineworld Target Market in Germany

Cineworld has an estimated audience of 373K people in Germany.

#15among Consulting in Germany
#1904among brands in Germany
#2422in Movies & TV

The average Cineworld fan in Germany is 47.6 years old, balanced, and lives primarily in Bayern.

By number of fans, Cineworld ranks #15 among the 133 objects in Consulting in Germany — 8.3× the group median.

Its fans are 9.1 years older than the group average of 38.5.

Women make up 48.9% of the fan base, 7.3 percentage points more than the group average.

Compared with the other 132 objects in Consulting, Cineworld fans stand out for their interest in Vue Cinemas, IMAX and Odeon Cinemas.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Vue Cinemas, IMAX, Odeon Cinemas, with strongest over-indexing on Vue Cinemas (115.67× the country average).

Demographically, the Cineworld audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Cineworld fan in Germany is balanced, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Vue Cinemas.

Category: Movies & TV · Type: Brand · Subtype: Consulting

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
373K
in Germany
Gender
48.9%♀
51.1% male
Age
47.6
average years
Country rank
#14557
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cineworld

48.9% are female, 51.1% are male, average age 47.6.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Cineworld audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age47.6
Estimated audience size373K
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Cineworld audience in Germany
Age bracketShare%
16-243%
25-3410%
35-4423%
45-5434%
55+30%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Cineworld audience comes from Germany.

Worldwide audience distribution share by country for Cineworld
CountryShare
United Kingdom86.3%
Germany3.8%
Ireland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cineworld customers by region in Germany
#RegionReachAffinity×
01Bayern~300K8.45×
02Nordrhein-Westfalen~300K3.15×
03Hessen~30K1.00×
04Bremen~2K0.76×
05Niedersachsen~30K0.75×
06Saarland~3K0.73×
07Baden-Württemberg~30K0.68×
08Sachsen-Anhalt~6K0.64×
09Mecklenburg-Vorpommern~4K0.64×
10Thüringen~5K0.57×
11Hamburg~5K0.55×
12Brandenburg~6K0.54×
13Schleswig-Holstein~6K0.49×
14Berlin~8K0.48×
15Rheinland-Pfalz~8K0.45×
16Sachsen~8K0.43×
Fig. 06

Affinity by region

Affinity by region — Cineworld, Germany
0.43×1.00×8.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cineworld audience vs. the country average
#·InterestCategoryAffinity×
01Vue CinemasMovies & TV115.67×
02IMAXMovies & TV98.34×
03Odeon CinemasMovies & TV95.54×
04Joel KinnamanMovies & TV34.40×
05David HarbourMovies & TV34.06×
06Nathan FillionMovies & TV33.92×
07Michael RookerMovies & TV29.02×
08Rotten TomatoesMovies & TV27.15×
09Doctor Strange (film)Movies & TV24.98×
103D filmTechnology & Electronics23.79×
11Vanessa KirbyMovies & TV20.00×
12Margot RobbieMovies & TV19.00×
13Avengers (band)Music & Radio18.36×
14The Mechanic (2011 film)Movies & TV17.37×
15Jared LetoMovies & TV16.68×
16Wonder WomanMovies & TV14.20×
17Sadie SinkMovies & TV13.81×
18Robert De NiroMovies & TV12.57×
19Internet Movie DatabaseMovies & TV11.79×
20Film festivalMovies & TV11.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cineworld audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cineworld audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE1.66×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cineworld audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.82×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Cineworld over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/cineworld-31347” · Methodology