Rascasse Audience Intelligence

Meghan Markle Audience in United Kingdom

Meghan Markle has an estimated audience of 3M people in United Kingdom.

#2among Fashion model in United Kingdom
#75among people in United Kingdom
#142in Fashion & Accessoires

The average Meghan Markle fan in United Kingdom is 43.6 years old, more female, and lives primarily in South East.

By number of fans, Meghan Markle ranks #2 among the 260 objects in Fashion model in United Kingdom — 7.3× the group median.

Its fans are 2.6 years older than the group average of 41.0.

Women make up 87.3% of the fan base, 22.9 percentage points more than the group average.

Compared with the other 259 objects in Fashion model, Meghan Markle fans stand out for their interest in Rachel Zoe, Empress Elisabeth of Austria and Rita Hayworth.

Most fans live in South East, Greater London, North West.

Top affinities include Rachel Zoe, Empress Elisabeth of Austria, Rita Hayworth, with strongest over-indexing on Rachel Zoe (34× the country average).

Demographically, the Meghan Markle audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

The typical Meghan Markle fan in United Kingdom is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Rachel Zoe.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United Kingdom
Gender
87.3%♀
12.7% male
Age
43.6
average years
Country rank
#2418
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Meghan Markle fans

87.3% are female, 12.7% are male, average age 43.6.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Meghan Markle audience in United Kingdom
MetricValue
Female87.3%
Male12.7%
Average age43.6
Estimated audience size3M
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Meghan Markle audience in United Kingdom
Age bracketShare%
16-2414%
25-3417%
35-4417%
45-5421%
55+31%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Meghan Markle audience comes from United Kingdom.

Worldwide audience distribution share by country for Meghan Markle
CountryShare
United States26.7%
United Kingdom9.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Meghan Markle fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South West~300K1.27×
02Northern Ireland~100K1.21×
03South East~500K1.17×
04North West~400K1.17×
05East of England~300K1.10×
06Greater London~400K1.08×
07East Midlands~200K1.05×
08Scotland~200K0.95×
09Wales~100K0.85×
10North East~100K0.81×
11Yorkshire and the Humber~200K0.69×
12West Midlands~200K0.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Meghan Markle audience vs. the country average
#·InterestCategoryAffinity×
01Rachel ZoeFashion & Accessoires34.00×
02Empress Elisabeth of AustriaPolitics & Society30.82×
03Rita HayworthMovies & TV30.19×
04Clark GableMovies & TV29.50×
05Tony CurtisMovies & TV27.37×
06Jill BidenPolitics & Society23.17×
07Rhea PerlmanMovies & TV23.10×
08Leonor, Princess of AsturiasPolitics & Society22.82×
09Nicole RichieMovies & TV21.59×
10Gary CooperMovies & TV19.48×
11Paul HoganMovies & TV14.45×
12Princess Eugenie of YorkPolitics & Society13.14×
13Sarah, Duchess of YorkLiterature12.54×
14Princess Beatrice of YorkPolitics & Society9.26×
15Victoria WoodMovies & TV9.25×
16Crew ClothingFashion & Accessoires6.65×
17Royal familyPolitics & Society6.10×
18Prince HarryPolitics & Society6.06×
19Fat FaceFashion & Accessoires4.96×
20WaterstonesLiterature2.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Meghan Markle audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Meghan Markle audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
Community OrientationOPEN1.38×
CreativityOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Meghan Markle audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
PatriotismCONSERVATISM0.71×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Meghan Markle over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/meghan-markle-4711” · Methodology