Rascasse Audience Intelligence

Gerard Butler Audience in United States

Gerard Butler has an estimated audience of 5.1M people in United States.

#248among Actor Actress or TV Star in United States
#641among people in United States#664in Movies & TV

The average Gerard Butler fan in United States is 36.2 years old, more male, and lives primarily in California.

Its fans are 3.7 years younger than the group average of 39.9.

Women make up 41.2% of the fan base, 14.4 percentage points fewer than the group average.

Compared with the other 6621 objects in Actor Actress or TV Star, Gerard Butler fans stand out for their interest in Tarocash, Mary Elizabeth Winstead and Candice Patton.

Most fans live in California, Texas, Florida.

Top affinities include Tarocash, Mary Elizabeth Winstead, Candice Patton, with strongest over-indexing on Tarocash (1105.17× the country average).

Demographically, the Gerard Butler audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Gerard Butler fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Tarocash.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
41.2%♀
58.8% male
Age
36.2
average years
Country rank
#6572
among all objects in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Gerard Butler fans

41.2% are female, 58.8% are male, average age 36.2.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Gerard Butler audience in United States
MetricValue
Female41.2%
Male58.8%
Average age36.2
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Gerard Butler audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5418%
55+12%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Gerard Butler audience comes from United States.

Worldwide audience distribution share by country for Gerard Butler
CountryShare
United States27.4%
United Kingdom7.2%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Gerard Butler fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.48×
02Idaho~40K1.44×
03Wyoming~10K1.24×
04Montana~20K1.21×
05Oklahoma~70K1.20×
06New Mexico~40K1.15×
07Missouri~100K1.13×
08Arkansas~50K1.13×
09Texas~400K1.11×
10Arizona~100K1.10×
11Tennessee~100K1.09×
12Colorado~90K1.07×
13Kansas~50K1.07×
14Florida~300K1.06×
15Kentucky~70K1.06×
16Oregon~70K1.06×
17South Dakota~10K1.06×
18Nevada~50K1.05×
19West Virginia~30K1.05×
20Indiana~100K1.04×
21Alaska~10K1.04×
22North Dakota~10K1.03×
23Iowa~50K1.02×
24Washington~100K1.01×
25Ohio~200K0.99×
26South Carolina~80K0.99×
27Wisconsin~90K0.98×
28Louisiana~70K0.98×
29Nebraska~30K0.98×
30Michigan~100K0.97×
31Alabama~70K0.97×
32Mississippi~40K0.97×
33North Carolina~200K0.96×
34California~600K0.95×
35Minnesota~80K0.95×
36Maine~20K0.95×
37Georgia~200K0.94×
38Pennsylvania~200K0.93×
39New Hampshire~20K0.93×
40Hawaii~20K0.92×
41Illinois~200K0.90×
42Virginia~100K0.86×
43Connecticut~50K0.85×
44Massachusetts~90K0.83×
45Rhode Island~10K0.82×
46New Jersey~100K0.80×
47Delaware~10K0.80×
48New York~200K0.79×
49Vermont~8K0.79×
50Maryland~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Gerard Butler, United States
0.75×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Gerard Butler audience vs. the country average
#·InterestCategoryAffinity×
01TarocashFashion & Accessoires1105.17×
02Mary Elizabeth WinsteadMovies & TV361.41×
03Candice PattonMovies & TV357.22×
04Roland EmmerichMovies & TV255.76×
05The Huntsman: Winter's WarMovies & TV217.43×
06The A-Team (film)Movies & TV214.21×
07Brandon RouthMovies & TV164.61×
08Tommy ThayerMusic & Radio150.58×
09Patrick Wilson (American actor)Movies & TV142.47×
10Jesse EisenbergMovies & TV137.43×
11Liam HemsworthMovies & TV85.94×
12Beethoven (film)Movies & TV85.43×
13Taylor LautnerMovies & TV73.53×
14Unstoppable (2010 film)Movies & TV58.48×
15Ewan McGregorMovies & TV50.81×
16Cobie SmuldersMovies & TV50.02×
17Now You See Me (film)Movies & TV37.53×
18Tom HardyMovies & TV32.06×
19Emilia ClarkeMovies & TV28.60×
20Ryan GoslingMovies & TV24.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Gerard Butler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Gerard Butler audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Career OrientationPOWER1.23×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Gerard Butler audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Community OrientationOPEN0.90×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Gerard Butler over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gerard-butler-9052” · Methodology