Rascasse Audience Intelligence

Skechers Target Market in United Kingdom

Skechers has an estimated audience of 3.5M people in United Kingdom.

#2among Footwear in United Kingdom
#205among brands in United Kingdom
#121in Fashion & Accessoires

The average Skechers fan in United Kingdom is 47.0 years old, more female, and lives primarily in South East.

By number of fans, Skechers ranks #2 among the 87 objects in Footwear in United Kingdom — 69.5× the group median.

Its fans are 7.1 years older than the group average of 39.9.

Women make up 68.6% of the fan base, 6.6 percentage points more than the group average.

Compared with the other 86 objects in Footwear, Skechers fans stand out for their interest in DC Shoes, Nike+ and Yeezy.

Most fans live in South East, North West, East of England.

Top affinities include DC Shoes, Nike+, Yeezy, with strongest over-indexing on DC Shoes (22.05× the country average).

Demographically, the Skechers audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

The typical Skechers fan in United Kingdom is more female, around 47.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DC Shoes.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United Kingdom
Gender
68.6%♀
31.4% male
Age
47.0
average years
Country rank
#2045
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Skechers

68.6% are female, 31.4% are male, average age 47.0.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Skechers audience in United Kingdom
MetricValue
Female68.6%
Male31.4%
Average age47.0
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Skechers audience in United Kingdom
Age bracketShare%
16-248%
25-3414%
35-4417%
45-5421%
55+41%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Skechers audience comes from United Kingdom.

Worldwide audience distribution share by country for Skechers
CountryShare
United States22.1%
United Kingdom6.4%
Turkey6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Skechers customers by region in United Kingdom
#RegionReachAffinity×
01East of England~400K1.22×
02South West~400K1.22×
03North West~500K1.16×
04East Midlands~300K1.16×
05South East~500K1.11×
06Wales~200K1.06×
07Scotland~300K1.01×
08Northern Ireland~90K0.93×
09Greater London~400K0.84×
10North East~100K0.82×
11West Midlands~200K0.74×
12Yorkshire and the Humber~200K0.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Skechers audience vs. the country average
#·InterestCategoryAffinity×
01DC ShoesFashion & Accessoires22.05×
02Nike+Sports18.74×
03YeezyFashion & Accessoires17.18×
04Nike SkateboardingSports14.43×
05Steve MaddenFashion & Accessoires13.68×
06PumaFashion & Accessoires13.36×
07Fila (company)Fashion & Accessoires12.55×
08StussyFashion & Accessoires11.44×
09ChampionSports10.63×
10CarharttFashion & Accessoires9.90×
11ASICSFashion & Accessoires9.81×
12Sportswear (fashion)Fashion & Accessoires8.54×
13BershkaShopping6.51×
14UniqloShopping6.00×
15clarksFashion & Accessoires5.75×
16Western wearFashion & Accessoires5.46×
17MangoShopping5.36×
182010s in fashionFashion & Accessoires5.10×
19Sneaker collectingFashion & Accessoires4.93×
20Urban OutfittersShopping4.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Skechers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Skechers audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.71×
Price SensitivityPREMIUM1.20×
CreativityOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Skechers audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
MindfulnessBALANCE0.63×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

See Skechers audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Skechers over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/skechers-445” · Methodology