Rascasse Audience Intelligence

USA Today Audience Demographics in United Kingdom

USA Today has an estimated audience of 1.7M people in United Kingdom.

#23among Newspaper in United Kingdom
#148among websites & media in United Kingdom
#53in News

The average USA Today fan in United Kingdom is 39.8 years old, more female, and lives primarily in South East.

By number of fans, USA Today ranks #23 among the 741 objects in Newspaper in United Kingdom — 3.0× the group median.

Its fans are 3.2 years younger than the group average of 43.0.

Women make up 57.7% of the fan base, 3.0 percentage points more than the group average.

Most fans live in South East, East of England, West Midlands.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United Kingdom
Gender
57.7%♀
42.3% male
Age
39.8
average years
Country rank
#4785
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of USA Today

57.7% are female, 42.3% are male, average age 39.8.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for USA Today audience in United Kingdom
MetricValue
Female57.7%
Male42.3%
Average age39.8
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the USA Today audience in United Kingdom
Age bracketShare%
16-2422%
25-3420%
35-4416%
45-5419%
55+23%
Fig. 04

Worldwide distribution

3.4%

of the worldwide USA Today audience comes from United Kingdom.

Worldwide audience distribution share by country for USA Today
CountryShare
United States72.2%
Canada3.8%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

USA Today fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~200K1.28×
02South East~300K1.26×
03Yorkshire and the Humber~200K1.23×
04West Midlands~200K1.20×
05Wales~80K1.03×
06Northern Ireland~50K1.02×
07South West~100K0.95×
08Scotland~100K0.95×
09North East~60K0.84×
10East Midlands~100K0.82×
11North West~100K0.61×
Appendix

Explore more audiences

See USA Today audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in USA Today over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/usa-today-15704” · Methodology