Rascasse Audience Intelligence

Dogs Trust Target Market in United Kingdom

Dogs Trust has an estimated audience of 3.9M people in United Kingdom.

#218among brands in United Kingdom
#52in Pets & Animals

The average Dogs Trust fan in United Kingdom is 49.5 years old, more female, and lives primarily in South East.

Most fans live in South East, North West, East of England.

Top affinities include Sensor, Blue Cross (animal charity), Battersea Dogs & Cats Home, with strongest over-indexing on Sensor (6.82× the country average).

Demographically, the Dogs Trust audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

The typical Dogs Trust fan in United Kingdom is more female, around 49.5 years old, with strong Pet Ownership tendencies and a notable affinity for Sensor.

Category: Pets & Animals · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United Kingdom
Gender
75.2%♀
24.8% male
Age
49.5
average years
Country rank
#1924
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dogs Trust

75.2% are female, 24.8% are male, average age 49.5.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Dogs Trust audience in United Kingdom
MetricValue
Female75.2%
Male24.8%
Average age49.5
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Dogs Trust audience in United Kingdom
Age bracketShare%
16-245%
25-3411%
35-4414%
45-5424%
55+47%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Dogs Trust audience comes from United Kingdom.

Worldwide audience distribution share by country for Dogs Trust
CountryShare
United Kingdom91.8%
Ireland7.0%
South Africa0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dogs Trust customers by region in United Kingdom
#RegionReachAffinity×
01East Midlands~400K1.26×
02South West~400K1.24×
03North West~500K1.21×
04Wales~200K1.21×
05Scotland~400K1.20×
06East of England~400K1.15×
07South East~600K1.06×
08North East~200K0.99×
09West Midlands~300K0.85×
10Yorkshire and the Humber~200K0.77×
11Northern Ireland~60K0.60×
12Greater London~200K0.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dogs Trust audience vs. the country average
#·InterestCategoryAffinity×
01SensorTechnology & Electronics6.82×
02Blue Cross (animal charity)Health5.75×
03Battersea Dogs & Cats HomePets & Animals5.67×
04Scotland national rugby union teamSports5.04×
05UEFA Nations LeagueSports4.75×
06England national rugby league teamSports4.34×
07RedditInternet & Social Media3.61×
08SarcasmPolitics & Society3.61×
09Christmas marketFood & Beverages3.61×
10Love ActuallyMovies & TV3.49×
11Alan CarrMovies & TV3.33×
12FeminismPolitics & Society3.30×
13Shelter DogsPets & Animals3.17×
14MindfulnessHealth3.07×
15Wellness (alternative medicine)Health2.98×
16TeacherBusiness & Career2.43×
17New Year's DayHome & Garden2.28×
18Christmas treeKids & Family2.05×
19Game consolesTechnology & Electronics2.02×
20Dog walkingPets & Animals1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dogs Trust audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dogs Trust audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
MindfulnessBALANCE1.43×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dogs Trust audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Urban LifestyleOPEN0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pets & Animals audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Dogs Trust over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/dogs-trust-107243” · Methodology