Rascasse Audience Intelligence

Alessi (Italian company) Target Market in United States

Alessi (Italian company) has an estimated audience of 305K people in United States.

#26among Furniture in United States
#5519among brands in United States#1757in Home & Garden

The average Alessi (Italian company) fan in United States is 42.0 years old, balanced, and lives primarily in California.

By number of fans, Alessi (Italian company) ranks #26 among the 147 objects in Furniture in United States — 5.6× the group median.

Its fans are 0.7 years older than the group average of 41.3.

Women make up 45.0% of the fan base, 17.5 percentage points fewer than the group average.

Compared with the other 146 objects in Furniture, Alessi (Italian company) fans stand out for their interest in ARCHITECT magazine, Flexform and Alvar Aalto.

Most fans live in California, New York, Florida.

Top affinities include ARCHITECT magazine, Flexform, Alvar Aalto, with strongest over-indexing on ARCHITECT magazine (522.62× the country average).

Demographically, the Alessi (Italian company) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Alessi (Italian company) fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for ARCHITECT magazine.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
305K
in United States
Gender
45.0%♀
55.0% male
Age
42.0
average years
Country rank
#50222
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Alessi (Italian company)

45.0% are female, 55.0% are male, average age 42.0.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Alessi (Italian company) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age42.0
Estimated audience size305K
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Alessi (Italian company) audience in United States
Age bracketShare%
16-2414%
25-3420%
35-4420%
45-5422%
55+24%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Alessi (Italian company) audience comes from United States.

Worldwide audience distribution share by country for Alessi (Italian company)
CountryShare
Italy53.8%
United States6.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alessi (Italian company) customers by region in United States
#RegionReachAffinity×
01New York~60K3.09×
02Washington, District of Columbia~1K2.26×
03Florida~40K2.09×
04Massachusetts~10K1.91×
05California~70K1.85×
06New Jersey~10K1.62×
07Washington~10K1.49×
08Connecticut~5K1.41×
09Rhode Island~1K1.31×
10Illinois~10K1.20×
11Oregon~5K1.19×
12Hawaii~2K1.15×
13Ohio~10K1.11×
14Vermont<1K1.09×
15Maine~1K1.05×
16Georgia~10K1.03×
17Maryland~6K1.00×
18Virginia~8K0.98×
19Nevada~3K0.98×
20New Hampshire~1K0.98×
21Colorado~5K0.97×
22Pennsylvania~10K0.96×
23Michigan~9K0.94×
24Alaska<1K0.94×
25North Dakota<1K0.92×
26Minnesota~5K0.91×
27South Dakota<1K0.91×
28New Mexico~2K0.90×
29Montana<1K0.90×
30Delaware<1K0.89×
31Texas~20K0.86×
32West Virginia~1K0.86×
33Arizona~6K0.85×
34Idaho~1K0.85×
35Louisiana~4K0.83×
36Nebraska~1K0.83×
37Wisconsin~4K0.82×
38Utah~2K0.82×
39Missouri~5K0.81×
40Mississippi~2K0.81×
41Kansas~2K0.80×
42Iowa~2K0.79×
43Arkansas~2K0.79×
44North Carolina~8K0.78×
45Indiana~5K0.77×
46Oklahoma~3K0.76×
47Kentucky~3K0.75×
48South Carolina~4K0.74×
49Alabama~3K0.73×
50Tennessee~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Alessi (Italian company), United States
0.70×1.00×3.09×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alessi (Italian company) audience vs. the country average
#·InterestCategoryAffinity×
01ARCHITECT magazineHome & Garden522.62×
02FlexformHome & Garden505.35×
03Alvar AaltoHome & Garden504.98×
04FoscariniHome & Garden503.04×
05Architecture (magazine)Website / Newspaper / Magazine471.01×
06Poltrona FrauHome & Garden463.82×
07ArtemideHome & Garden453.36×
08FlosHome & Garden438.60×
09Tom DixonHome & Garden425.00×
10Zaha HadidArts & Culture395.06×
11Le CorbusierArts & Culture370.83×
12Georg JensenHome & Garden367.90×
13MuutoHome & Garden366.71×
14Frank GehryArts & Culture348.53×
15B&B ItaliaHome & Garden346.69×
16CassinaHome & Garden341.78×
17Danish modernHome & Garden200.46×
18HelsinkiTravel & Leisure131.45×
19Roche BoboisHome & Garden102.56×
20Danish designHome & Garden61.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alessi (Italian company) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alessi (Italian company) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM18.25×
Quality AwarenessPREMIUM6.59×
Luxury OrientationPREMIUM3.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alessi (Italian company) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alessi (Italian company) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/alessi-italian-company-18189” · Methodology