Rascasse Audience Intelligence

GoPro Target Market in United States

GoPro has an estimated audience of 5.3M people in United States.

#2among Photography / printing in United States
#686among brands in United States#278in Technology & Electronics

The average GoPro fan in United States is 37.7 years old, more male, and lives primarily in California.

By number of fans, GoPro ranks #2 among the 29 objects in Photography / printing in United States — 11.8× the group median.

Women make up 32.6% of the fan base, 16.9 percentage points fewer than the group average.

Compared with the other 28 objects in Photography / printing, GoPro fans stand out for their interest in Pinkbike, Wireless speakers and JBL.

Most fans live in California, Florida, Texas.

Top affinities include Pinkbike, Wireless speakers, Canon, with strongest over-indexing on Pinkbike (12.65× the country average).

Demographically, the GoPro audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Travelling.

The typical GoPro fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pinkbike.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United States
Gender
32.6%♀
67.4% male
Age
37.7
average years
Country rank
#6229
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of GoPro

32.6% are female, 67.4% are male, average age 37.7.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for GoPro audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.7
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the GoPro audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4420%
45-5419%
55+16%
Fig. 04

Worldwide distribution

21.8%

of the worldwide GoPro audience comes from United States.

Worldwide audience distribution share by country for GoPro
CountryShare
United States21.8%
Japan9.4%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

GoPro customers by region in United States
#RegionReachAffinity×
01Hawaii~50K2.23×
02Alaska~20K1.54×
03Montana~20K1.33×
04Utah~70K1.28×
05Vermont~10K1.21×
06Idaho~40K1.20×
07Wyoming~10K1.18×
08Colorado~100K1.14×
09California~700K1.12×
10West Virginia~30K1.10×
11Maine~20K1.10×
12New Hampshire~20K1.09×
13Washington~100K1.07×
14Florida~400K1.03×
15Oregon~70K1.02×
16Arkansas~50K1.01×
17South Dakota~10K1.00×
18North Dakota~10K1.00×
19Alabama~80K0.97×
20Arizona~100K0.96×
21Tennessee~100K0.96×
22New Mexico~30K0.96×
23Wisconsin~90K0.95×
24Oklahoma~60K0.95×
25North Carolina~200K0.94×
26Minnesota~90K0.94×
27Louisiana~70K0.94×
28Nevada~50K0.94×
29Texas~300K0.93×
30Georgia~200K0.93×
31Pennsylvania~200K0.90×
32Michigan~100K0.90×
33Kentucky~60K0.90×
34Connecticut~50K0.90×
35Mississippi~40K0.90×
36New Jersey~100K0.89×
37Massachusetts~100K0.89×
38Missouri~90K0.89×
39South Carolina~80K0.89×
40New York~300K0.88×
41Virginia~100K0.87×
42Indiana~90K0.87×
43Iowa~40K0.87×
44Kansas~40K0.86×
45Illinois~200K0.85×
46Nebraska~30K0.85×
47Ohio~200K0.84×
48Maryland~80K0.81×
49Rhode Island~10K0.79×
50Delaware~10K0.75×
Fig. 06

Affinity by region

Affinity by region — GoPro, United States
0.75×1.00×2.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the GoPro audience vs. the country average
#·InterestCategoryAffinity×
01PinkbikeSports12.65×
02Wireless speakersTechnology & Electronics10.25×
03CanonTechnology & Electronics9.32×
04JBLTechnology & Electronics8.46×
05Camera lensTechnology & Electronics7.48×
06Action cameraTechnology & Electronics7.48×
07NikonTechnology & Electronics6.49×
08Funny VideosInternet & Social Media6.17×
09Headset (audio)Technology & Electronics5.83×
10Digital single-lens reflex cameraTechnology & Electronics5.27×
11MacintoshFashion & Accessoires5.20×
12Home cinemaTechnology & Electronics4.38×
13Outdoor PhotographerArts & Culture4.30×
14Video blogInternet & Social Media3.93×
15RedfinHome & Garden3.75×
16Fine-art photographyTechnology & Electronics3.53×
17Travel photographyTechnology & Electronics3.26×
18Nature photographyTechnology & Electronics2.88×
19Landscape photographyTechnology & Electronics2.83×
20Planet FitnessSports1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the GoPro audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the GoPro audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
TravellingTHRILL1.28×
Luxury OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the GoPro audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Community OrientationOPEN0.86×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Photography / printing audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in GoPro over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/gopro-17516” · Methodology