Rascasse Audience Intelligence

Toyota Camry Audience in United States

Toyota Camry has an estimated audience of 6.4M people in United States.

#29among Car type in United States
#9among Car Model in United States
#217in Cars & Mobility

The average Toyota Camry fan in United States is 39.5 years old, more male, and lives primarily in California.

By number of fans, Toyota Camry ranks #29 among the 1188 objects in Car type in United States — 1.4× the group median.

Women make up 31.5% of the fan base, 3.5 percentage points more than the group average.

Compared with the other 1187 objects in Car type, Toyota Camry fans stand out for their interest in Honda City, Tajikistan and Toyota Fortuner.

Most fans live in California, Texas, Florida.

Top affinities include Honda City, Tajikistan, Toyota Fortuner, with strongest over-indexing on Honda City (26.86× the country average).

Demographically, the Toyota Camry audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

The typical Toyota Camry fan in United States is more male, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Honda City.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
31.5%♀
68.5% male
Age
39.5
average years
Country rank
#5513
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toyota Camry fans

31.5% are female, 68.5% are male, average age 39.5.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Toyota Camry audience in United States
MetricValue
Female31.5%
Male68.5%
Average age39.5
Estimated audience size6.4M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Toyota Camry audience in United States
Age bracketShare%
16-2421%
25-3420%
35-4420%
45-5420%
55+20%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Toyota Camry audience comes from United States.

Worldwide audience distribution share by country for Toyota Camry
CountryShare
United States28.8%
India6.0%
Thailand4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toyota Camry fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.52×
02Alabama~100K1.34×
03Louisiana~100K1.31×
04Georgia~300K1.29×
05Texas~600K1.28×
06West Virginia~40K1.28×
07California~1M1.27×
08Kentucky~100K1.20×
09Vermont~10K1.20×
10Oklahoma~90K1.17×
11Arizona~200K1.15×
12Florida~500K1.14×
13Maryland~100K1.13×
14North Dakota~20K1.13×
15Illinois~300K1.12×
16Tennessee~200K1.11×
17Nevada~70K1.11×
18Arkansas~60K1.10×
19Virginia~200K1.08×
20North Carolina~200K1.07×
21New Mexico~40K1.06×
22Missouri~100K1.05×
23Indiana~100K1.03×
24Kansas~60K1.02×
25Delaware~20K1.02×
26Hawaii~30K1.00×
27Oregon~80K0.99×
28Nebraska~40K0.96×
29South Carolina~100K0.95×
30Connecticut~60K0.94×
31Washington~100K0.93×
32Minnesota~100K0.93×
33Pennsylvania~200K0.92×
34New Jersey~200K0.91×
35Ohio~200K0.90×
36Iowa~50K0.90×
37Utah~50K0.87×
38Rhode Island~20K0.86×
39New York~300K0.85×
40South Dakota~10K0.85×
41Massachusetts~100K0.84×
42Wisconsin~90K0.84×
43Idaho~30K0.84×
44Alaska~10K0.83×
45Michigan~100K0.77×
46Washington, District of Columbia~10K0.76×
47Maine~20K0.75×
48Colorado~80K0.73×
49New Hampshire~20K0.73×
50Montana~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Toyota Camry, United States
0.64×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toyota Camry audience vs. the country average
#·InterestCategoryAffinity×
01Honda CityCars & Mobility26.86×
02TajikistanTravel & Leisure26.01×
03Toyota FortunerCars & Mobility24.22×
04Toyota YarisCars & Mobility21.79×
05Chip tuningCars & Mobility20.26×
06UzbekistanTravel & Leisure19.43×
07Toyota Land CruiserCars & Mobility17.88×
08Toyota CorollaCars & Mobility13.88×
09Honda AccordCars & Mobility11.76×
10Toyota HiluxCars & Mobility11.58×
11Honda CivicCars & Mobility9.31×
12Honda CR-VCars & Mobility8.58×
13Google NewsNews8.55×
14PowertrainCars & Mobility8.15×
15Family carCars & Mobility7.24×
16Used CarsCars & Mobility6.59×
17HatchbackCars & Mobility5.94×
18CarGurusCars & Mobility4.07×
19Used carCars & Mobility3.92×
20SUVsCars & Mobility2.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toyota Camry audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toyota Camry audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.31×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toyota Camry audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toyota Camry over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/toyota-camry-10358” · Methodology