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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 60, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AArt Basel | 3.4M | 47.1% | 37.0 | 56.3% | Art event / festival |
| 2 | CCultural Festival (India) | 3.3M | 77.8% | 22.6 | 22.0% | Art event / festival |
| 3 | NNew York Comic Con | 2.3M | 90.1% | 30.7 | 51.9% | Art event / festival |
| 4 | AArmageddon (convention) | 2.3M | 31.9% | 33.4 | 40.6% | Art event / festival |
| 5 | DDallas Comic Con | 900k | 92.0% | 41.9 | 31.4% | Art event / festival |
| 6 | GGuelaguetza | 856k | 68.9% | 38.0 | 59.9% | Art event / festival |
| 7 | RRoyal Shakespeare Company | 556k | 20.8% | 44.5 | 54.3% | Art event / festival |
| 8 | WWildlife Photographer of the Year | 253k | 21.6% | 41.2 | 47.7% | Art event / festival |
| 9 | GGreek festival | 221k | 86.6% | 43.2 | 74.4% | Art event / festival |
| 10 | 224 Seven Dance Convention | 208k | 85.8% | 33.6 | 70.7% | Art event / festival |
| 11 | TTransgender Day of Remembrance | 168k | 36.0% | 28.0 | 64.5% | Art event / festival |
| 12 | OObie Award | 132k | 57.6% | 40.3 | 66.7% | Art event / festival |
| 13 | SSan Francisco Pride | 121k | 79.5% | 31.9 | 64.8% | Art event / festival |
| 14 | TThe Armory Show (art fair) | 120k | 82.0% | 41.0 | 55.8% | Art event / festival |
| 15 | PParis Photo | 106k | 14.8% | 35.6 | 64.7% | Art event / festival |
| 16 | LLights All Night | 81k | 92.8% | 35.6 | 56.7% | Art event / festival |
| 17 | AArmory Show | 79k | 37.4% | 34.9 | 46.7% | Art event / festival |
| 18 | RRed Stag by Jim Beam | 67k | 87.0% | — | — | Art event / festival |
| 19 | LLondon Design Festival | 67k | 19.5% | 35.5 | 54.5% | Art event / festival |
| 20 | PPurple Day | 63k | 47.7% | 39.0 | 59.6% | Art event / festival |
| 21 | SSouthbound (festival) | 55k | 41.3% | 43.0 | 60.6% | Art event / festival |
| 22 | CCologne Carnival | 49k | 9.5% | 33.7 | 45.8% | Art event / festival |
| 23 | JJacksonville Jazz Festival | 46k | 99.1% | 47.3 | 70.8% | Art event / festival |
| 24 | DDrama Desk Award | 36k | 53.3% | 47.3 | 56.5% | Art event / festival |
| 25 | QQueensland Ballet | 31k | 11.2% | 40.9 | 76.5% | Art event / festival |
| 26 | OODC/Dance | 21k | 88.8% | 38.5 | 63.9% | Art event / festival |
| 27 | DDocumenta | 17k | 10.3% | 39.6 | 57.0% | Art event / festival |
| 28 | BBahian Carnival | 16k | 38.7% | 34.6 | 46.4% | Art event / festival |
| 29 | WWorld Bodypainting Festival | 14k | 41.7% | 37.1 | 86.5% | Art event / festival |
| 30 | VVancouver Pride Festival | 13k | 36.8% | 32.4 | 60.7% | Art event / festival |
| 31 | IInternational Museum Day | 13k | 38.8% | — | — | Art event / festival |
| 32 | HHolland Festival | 9.3k | 8.7% | 47.4 | 53.9% | Art event / festival |
| 33 | CCopenhagen International Documentary Festival | 7.5k | 8.2% | 33.8 | 70.9% | Art event / festival |
| 34 | CCaribbean Festival of Arts | 7.4k | 98.2% | 41.8 | 71.0% | Art event / festival |
| 35 | EEuropean Capital of Culture | 6.1k | 0.8% | 42.0 | 57.8% | Art event / festival |
| 36 | WWorld of Music, Arts and Dance | 6k | 18.3% | 38.7 | 71.1% | Art event / festival |
| 37 | TThai Culture and Food Festival | 4.8k | 25.8% | 37.7 | 50.5% | Art event / festival |
| 38 | FFiac | 4.8k | 0.8% | 32.1 | 56.7% | Art event / festival |
| 39 | LLong Night of Museums | 3.7k | 11.3% | 33.2 | 33.1% | Art event / festival |
| 40 | SSummertime Ball | 3.5k | 16.1% | 21.7 | 56.8% | Art event / festival |
| 41 | FFlorence Biennale | 3.3k | 11.3% | 33.7 | 50.3% | Art event / festival |
| 42 | RRoyal Academy summer exhibition | 2.9k | 6.1% | 41.8 | 62.5% | Art event / festival |
| 43 | TThe Millionaire's Club | 2.6k | 14.1% | 40.2 | 48.9% | Art event / festival |
| 44 | SSydney Festival | 2k | 0.3% | 34.6 | 51.1% | Art event / festival |
| 45 | KKala Ghoda Arts Festival | 1.7k | 2.5% | 27.9 | 49.2% | Art event / festival |
| 46 | PPhotoplus | 1.6k | 12.4% | 41.5 | 43.2% | Art event / festival |
| 47 | SSão Paulo Art Biennial | 1.5k | 4.4% | 36.2 | 61.3% | Art event / festival |
| 48 | HHong Kong Arts Festival | 1.4k | 7.1% | 29.5 | 99.7% | Art event / festival |
| 49 | SSteampunk World's Fair | 1k | 46.7% | 34.8 | 63.7% | Art event / festival |
| 50 | TTheaterfestival de Parade | 983 | 3.3% | 24.6 | 70.7% | Art event / festival |
| 51 | NNew York Musical Theatre Festival | 922 | 47.5% | 32.5 | 68.0% | Art event / festival |
| 52 | PPerth International Arts Festival | 839 | 0.7% | 41.3 | 73.1% | Art event / festival |
| 53 | EEuropean Juggling Convention | 366 | 4.4% | 37.0 | 50.6% | Art event / festival |
| 54 | AAdelaide Cabaret Festival | 295 | 0.8% | 47.1 | 100.0% | Art event / festival |
| 55 | FFéile an Phobail | 275 | 0.5% | 34.1 | 53.3% | Art event / festival |
| 56 | TThe Garden of Unearthly Delights | 267 | 0.4% | 37.8 | 84.3% | Art event / festival |
| 57 | BBerlin Art Link | 260 | 4.0% | — | — | Art event / festival |
| 58 | CCheltenham Science Festival | 210 | 45.5% | — | — | Art event / festival |
| 59 | BBurgfestspiele Bad Vilbel | 192 | 0.1% | 40.0 | 53.5% | Art event / festival |
| 60 | AArtmania Festival | 116 | 13.9% | 31.5 | 100.0% | Art event / festival |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular art event / festivals compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each art event / festival by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest art event / festival in United States?
Art Basel currently leads with an estimated audience of 3.4M people in United States.