Rascasse Audience Intelligence

Engadget Audience Demographics in United States

Engadget has an estimated audience of 6,427,909 people in United States.

#3among Tech blog in United States
#140among Website / Newspaper / Magazine in United States
#245in Technology & Electronics

The average Engadget fan in United States is 41.4 years old, more male, and lives primarily in California.

By number of fans, Engadget ranks #3 among the 8 objects in Tech blog in United States.

Its fans are 2.8 years older than the group average of 38.6.

Women make up 33.2% of the fan base, 5.3 percentage points fewer than the group average.

Compared with the other 7 objects in Tech blog, Engadget fans stand out for their interest in PC World, Ars Technica and MacRumors.

Most fans live in California, New York, Texas.

Top affinities include PC World, Ars Technica, MacRumors, with strongest over-indexing on PC World (21.62× the country average).

Demographically, the Engadget audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical Engadget fan in United States is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PC World.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
33.2%♀
66.8% male
Age
41.4
average years
Country rank
#5335
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Engadget

33.2% are female, 66.8% are male, average age 41.4.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Engadget audience in United States
MetricValue
Female33.2%
Male66.8%
Average age41.4
Estimated audience size6,427,909
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Engadget audience in United States
Age bracketShare%
16-2415%
25-3420%
35-4421%
45-5421%
55+23%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Engadget audience comes from United States.

Worldwide audience distribution share by country for Engadget
CountryShare
United States73.8%
Canada7.3%
Singapore2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Engadget fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.86×
02Washington, District of Columbia~20K1.83×
03New York~700K1.71×
04Massachusetts~200K1.68×
05California~1.5M1.67×
06South Dakota~30K1.64×
07Maryland~200K1.47×
08Kansas~80K1.40×
09Hawaii~40K1.39×
10Oregon~100K1.38×
11Virginia~200K1.35×
12New Jersey~200K1.32×
13Wyoming~10K1.28×
14Connecticut~90K1.24×
15Colorado~100K1.19×
16Minnesota~100K1.12×
17Illinois~300K1.11×
18Texas~500K1.08×
19North Carolina~200K1.01×
20Oklahoma~80K0.99×
21Utah~60K0.99×
22Georgia~200K0.98×
23Florida~400K0.96×
24Rhode Island~20K0.93×
25New Mexico~40K0.90×
26Delaware~20K0.90×
27Michigan~200K0.89×
28Pennsylvania~200K0.88×
29Arizona~100K0.87×
30Tennessee~100K0.86×
31Nevada~50K0.86×
32Alaska~10K0.85×
33Idaho~30K0.82×
34New Hampshire~20K0.82×
35Alabama~80K0.80×
36North Dakota~10K0.79×
37Iowa~50K0.78×
38Missouri~90K0.77×
39Maine~20K0.77×
40Ohio~200K0.76×
41Kentucky~60K0.75×
42South Carolina~80K0.74×
43Montana~20K0.73×
44Wisconsin~80K0.71×
45Nebraska~30K0.71×
46Indiana~90K0.70×
47West Virginia~20K0.70×
48Louisiana~60K0.68×
49Arkansas~40K0.68×
50Mississippi~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Engadget, United States
0.68×1.00×1.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Engadget audience vs. the country average
#·InterestCategoryAffinity×
01PC WorldTechnology & Electronics21.62×
02Ars TechnicaTechnology & Electronics18.95×
03MacRumorsTechnology & Electronics18.07×
04GizmodoTechnology & Electronics12.19×
05The VergeTechnology & Electronics11.86×
06KotakuGames11.15×
07NeweggShopping9.47×
08Node.jsTechnology & Electronics5.88×
09GitHubInternet & Social Media5.68×
10Emerging technologiesTechnology & Electronics4.80×
11GmailInternet & Social Media4.68×
12Tesla SuperchargerCars & Mobility4.14×
13Google DocsInternet & Social Media4.00×
14ElectronicsTechnology & Electronics3.83×
15GameStopGames3.77×
16Yahoo! FinanceBusiness & Career3.68×
17GeminiTechnology & Electronics3.24×
18PeacockMovies & TV2.90×
19Google MapsInternet & Social Media2.78×
20Online shoppingShopping1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Engadget audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Engadget audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.57×
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Engadget audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
TraditionCONSERVATISM0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Engadget over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/engadget-7037” · Methodology