Rascasse Audience Intelligence

Febreze Target Market in United States

Febreze has an estimated audience of 1.7M people in United States.

#4among Household cleaning in United States#1776among brands in United States#886in Home & Garden

The average Febreze fan in United States is 39.3 years old, more female, and lives primarily in California.

By number of fans, Febreze ranks #4 among the 99 objects in Household cleaning in United States — 15.0× the group median.

Its fans are 0.8 years younger than the group average of 40.1.

Women make up 73.8% of the fan base, 10.9 percentage points more than the group average.

Compared with the other 98 objects in Household cleaning, Febreze fans stand out for their interest in GU Energy Labs, Challenge Roth and Philadelphia Marathon.

Most fans live in California, Texas, Florida.

Top affinities include GU Energy Labs, Challenge Roth, Philadelphia Marathon, with strongest over-indexing on GU Energy Labs (105.56× the country average).

Demographically, the Febreze audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

The typical Febreze fan in United States is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for GU Energy Labs.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
73.8%♀
26.2% male
Age
39.3
average years
Country rank
#16020
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Febreze

73.8% are female, 26.2% are male, average age 39.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Febreze audience in United States
MetricValue
Female73.8%
Male26.2%
Average age39.3
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Febreze audience in United States
Age bracketShare%
16-2419%
25-3421%
35-4422%
45-5421%
55+17%
Fig. 04

Worldwide distribution

47.0%

of the worldwide Febreze audience comes from United States.

Worldwide audience distribution share by country for Febreze
CountryShare
United States47.0%
United Kingdom6.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Febreze customers by region in United States
#RegionReachAffinity×
01Texas~100K1.28×
02Mississippi~20K1.26×
03Louisiana~30K1.19×
04Georgia~70K1.16×
05Kentucky~30K1.15×
06Oklahoma~20K1.15×
07Arkansas~20K1.14×
08North Carolina~60K1.13×
09Alabama~30K1.12×
10Tennessee~40K1.11×
11Indiana~40K1.11×
12West Virginia~10K1.11×
13Florida~100K1.09×
14Illinois~70K1.09×
15Ohio~70K1.09×
16South Carolina~30K1.08×
17California~200K1.07×
18Maryland~30K1.06×
19New York~100K1.05×
20Virginia~50K1.04×
21Missouri~30K1.04×
22Nevada~20K1.04×
23Kansas~20K1.04×
24Pennsylvania~70K1.03×
25New Jersey~50K1.03×
26Connecticut~20K1.02×
27Arizona~40K1.01×
28Delaware~5K1.01×
29Nebraska~10K1.00×
30New Mexico~10K0.99×
31Alaska~4K0.99×
32Michigan~50K0.98×
33Iowa~20K0.97×
34Rhode Island~5K0.96×
35Massachusetts~30K0.94×
36North Dakota~4K0.94×
37Wisconsin~30K0.92×
38Utah~20K0.92×
39Hawaii~7K0.92×
40South Dakota~4K0.92×
41Washington~30K0.88×
42Washington, District of Columbia~3K0.88×
43Idaho~8K0.87×
44Oregon~20K0.86×
45Maine~6K0.85×
46New Hampshire~6K0.83×
47Colorado~20K0.82×
48Minnesota~20K0.82×
49Montana~4K0.79×
50Vermont~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Febreze, United States
0.77×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Febreze audience vs. the country average
#·InterestCategoryAffinity×
01GU Energy LabsBrand105.56×
02Challenge RothSports105.16×
03Philadelphia MarathonSports99.16×
04Big Sur International MarathonSports87.08×
05Performance BicycleCars & Mobility86.53×
06Los Angeles MarathonSports82.61×
07Western States Endurance RunEvent79.17×
08Paleoaholic - Eat Real FoodTopic79.17×
09Scrubbing BubblesHome & Garden77.38×
10Jeff GallowaySports75.72×
11Vibram FiveFingersFashion & Accessoires73.15×
12Marine Corps MarathonSports66.74×
13ElliptiGOCars & Mobility65.20×
14Justin'sFood & Beverages61.79×
15Flex (magazine)Sports57.58×
16Bob Harper (personal trainer)Sports56.03×
17Ragnar Relay SeriesSports49.76×
18National Car RentalCars & Mobility36.89×
19Plant-Based DietitianFood & Beverages35.51×
20Rock 'n' Roll Marathon SeriesSports20.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Febreze audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Febreze audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.15×
Price SensitivityPREMIUM1.96×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Febreze audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
SpiritualityBALANCE0.64×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Febreze over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/febreze-6225” · Methodology